HFWA

Heritage Financial Corporation
NasdaqGSUSDEQUITY Financial Services DELAYED
Last price
27.69
▼ 0.19 (0.68%)
MARKET · —

Price

1D — H — L — Range — Vol —
Drag pan · Pinch zoom · Hold crosshair · pick a tool then drag to draw
Open
27.97
Prev close
27.88
Day high
28.06
Day low
27.66
Volume
326.91K
Market cap
$1.13B
P/E (TTM)
13.31
52W range
21.32 – 31.25

Day trading desk

Current session · delayed
Gap from prior close
+0.32%
Prior close 27.88
VWAP
27.80
-0.39% from price
Relative volume
0.56×
Quiet session
Session range
1.43%
27.66 – 28.06
Position in range
8%
Near session low
ATR (14D)
0.55
1.97% of price
Prior day high
28.14
PDH
Prior day low
27.79
PDL
Bid / ask spread
—
Quote not published
Session volume
226.62K
Avg 402.06K

VWAP and the session figures are computed from the delayed intraday series on this page, so they lag the live tape and will not match a broker's real-time VWAP exactly. Turn on Prior day H/L/C, Opening range and Volume profile in the chart's Studies menu to see these levels drawn on price.

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
-0.43% -2.4%
1M
-5.46% -6.6%
3M
-3.52% -8.0%
6M
+3.79% -14.4%
YTD
+17.08% +2.8%
1Y
+13.76% -2.7%
3Y
+69.77% -12.5%
5Y
— —

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Unusual options activity

Account required
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Free account

5 more panels on HFWA open with an account.

Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.

Insider net activity

6m · Form 4 rollup
Net shares
-10.29K
Net selling
Buy transactions
12
34.67K shares
Sell transactions
8
44.96K shares
Net transactions
+20
Buys less sells
Sell : buy shares
1.3 : 1
Mixed
Insider-held shares
572.41K
Total on file
Bought 34.67KSold 44.96K

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Sep 15, 26
RIVERA FREDERICK B.
Director
SELL 1.30K $37.13K Direct
Sep 3, 26
CHARNESKI BRIAN S
Director
SELL 13.68K $399.09K Indirect
Aug 13, 26
RAY MATTHEW T
Officer
SELL 3.69K $111.13K Direct
Aug 5, 26
CHALFANT TONY
Officer
SELL 3.23K $96.75K Direct
Aug 5, 26
LYON JEFFREY S
Director
SELL 10.00K $300.00K Direct
Jul 30, 26
WILSON KELLI ANN
Officer
SELL 3.78K $112.18K Direct
Jul 17, 26
GLASBY WILLIAM
Chief Technology Officer
CONVERSION 12.81K $391.11K Direct
Jun 15, 26
CHALFANT TONY
Officer
— 1.32K — Direct
Jun 15, 26
CURRAN AMY E.
Officer
— 576 — Direct
Jun 9, 26
HINSON DONALD J
Chief Financial Officer
SELL 3.84K $109.01K Direct
May 1, 26
WATSON ANN
Director
— 2.22K — Direct
May 1, 26
ROBISON SABRINA C
Officer
SELL 5.44K $150.13K
May 1, 26
RIVERA FREDERICK B.
Director
CONVERSION 2.22K $61.24K Direct
May 1, 26
DRYER TREVOR D
Director
CONVERSION 2.22K $61.24K Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
CURRAN AMY E.
Officer 29.96K Conversion of Exercise of derivative security
DEUEL JEFFREY J
Chief Executive Officer 70.91K Sale
ELLWANGER KIMBERLY T
Director 35.04K Conversion of Exercise of derivative security
GAVIN DEBORAH J.
Director 24.00K Conversion of Exercise of derivative security
HINSON DONALD J
Chief Financial Officer 41.24K Sale
LYON JEFFREY S
Director 40.72K Sale
MCDONALD BRYAN D
President 35.12K Conversion of Exercise of derivative security
ROBISON SABRINA C
Officer — Sale
VANCE BRIAN L
Director 102.34K Conversion of Exercise of derivative security
WATSON ANN
Director 26.12K Conversion of Exercise of derivative security

Fundamentals

TTM · reported
Market cap$1.13B
Enterprise value$1.12B
Revenue (TTM)$295.08M
Gross profit$295.08M
EBITDA—
Net income$77.90M
EPS (TTM)$2.08
Free cash flow—
Total cash$221.36M
Total debt$205.74M
Book value / share$27.13
Shares outstanding40.92M
Float40.28M
Short % of float8.56%
Dividend yield3.59%
Beta (5Y)0.50

Valuation & profitability ratios

Account required
Trailing P/E13.31
Forward P/E10.51
PEG ratio2.13
Price / sales—
Price / book1.02
EV / revenue3.79
EV / EBITDA—
Gross margin0.00%
Operating margin28.93%
Profit margin26.40%
Return on equity7.80%
Return on assets1.00%
Debt / equity—
Current ratio—
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Financial statements

As reported · 4 years · 5 quarters
Blank means not reported, not zero
Line item2025202420232022YoY
Total revenue $246.14M$216.84M$243.82M$248.98M +13.5%
Operating revenue $246.14M$216.84M$243.82M$248.98M +13.5%
Selling, general & admin $108.48M$102.78M$105.33M$95.75M +5.6%
Pre-tax income $78.60M$52.26M$72.92M$99.44M +50.4%
Tax provision $11.07M$9.00M$11.16M$17.56M +23.0%
Net income $67.53M$43.26M$61.76M$81.88M +56.1%
Net income to common $67.53M$43.26M$61.76M$81.88M +56.1%
Basic EPS 1.991.261.762.33 +57.9%
Diluted EPS 1.961.241.752.31 +58.1%
Basic shares 34.00M34.47M35.48M35.10M -1.4%
Diluted shares 34.46M34.90M35.48M35.46M -1.3%

Options analytics

Account required
Put / call volume
—
—
Put / call open interest
—
Positioning, not flow
Max pain
25.00
-9.7% from spot
ATM implied vol
12.5%
Nearest strike to spot
Skew (10% OTM)
0.0%
Calls bid over puts
Call volume
0
Contracts, this expiry
Put volume
0
Contracts, this expiry
Heaviest call OI
30.00
0 contracts
Heaviest put OI
25.00
0 contracts

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
Jun 2026 0.540.57 +5.2%
Mar 2026 0.570.59 +3.8%
Dec 2025 0.560.66 +18.3%
Sep 2025 0.550.56 +1.5%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter 0.57 6 $86.11M +31.1%
Next quarter 0.62 6 $87.39M +31.7%
Current year 2.34 6 $335.69M +36.4%
Next year 2.64 6 $361.76M +7.8%

Analyst targets & ownership

Account required
Mean target$32.40
High target$34.00
Low target$31.00
Implied upside17.01%
Analyst count5
ConsensusBUY
Strong buy / Buy1 / 2
Hold3
Sell / Strong sell0 / 0
Held by insiders1.40%
Held by institutions82.06%
Institutions holding268
Free account required

Price targets, consensus spread, insider and institutional ownership.

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
28.00
-1.10% from price
SMA 20
28.14
-1.59% from price
SMA 50
28.87
-4.09% from price
SMA 100
28.74
-3.67% from price
SMA 200
27.48
+0.78% from price
EMA 12
28.01
-1.16% from price
EMA 26
28.30
-2.15% from price
EMA 50
28.56
-3.06% from price
RSI (14)
39.7
Neutral
MACD (12,26,9)
-0.28
Hist -0.00
ATR (14)
0.55
1.97% of price
Realised vol 30D
14.8%
Annualised
Bollinger upper
28.68
20, 2σ
Bollinger lower
27.59
20, 2σ
50 / 200 cross
Golden
28.87 vs 27.48
Trend bias
Above 200
+0.78%

Options chain

Account required
Expiry
Spot 27.69
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

Risk profile

Daily returns · 1Y window
Beta vs SPY
0.58
Less volatile than market
Correlation to SPY
0.28
Largely independent
Realised vol 30D
14.8%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-13.0%
Peak to trough
Max drawdown 5Y
-55.3%
Peak to trough
ATR 14
0.55
1.97% of price
Beta (reported)
0.50
5Y monthly, from filing

Short interest

Semi-monthly exchange report · lags by ~2 weeks
Shares short
3.03M
Prior 2.65M
Change vs prior
+14.2%
Shorts adding
% of float
8.56%
Normal
% of shares out
7.40%
Against total outstanding
Days to cover
8.5
Crowded exit
Float
40.28M
Freely tradeable shares

Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.

Rating changes

45 on file
DateFirm ActionFromTo
Jul 28, 26 Stephens & Co. MAINTAINED Equal-Weight Equal-Weight
Jul 27, 26 Keefe, Bruyette & Woods MAINTAINED Market Perform Market Perform
Jul 25, 26 DA Davidson MAINTAINED Buy Buy
Apr 27, 26 Piper Sandler MAINTAINED Overweight Overweight
Apr 2, 26 Piper Sandler MAINTAINED Overweight Overweight
Feb 5, 26 Piper Sandler MAINTAINED Overweight Overweight
Jan 26, 26 Stephens & Co. MAINTAINED Equal-Weight Equal-Weight
Jan 23, 26 DA Davidson MAINTAINED Buy Buy
Sep 29, 25 DA Davidson MAINTAINED Buy Buy
Sep 29, 25 Keefe, Bruyette & Woods MAINTAINED Market Perform Market Perform
Sep 26, 25 DA Davidson MAINTAINED Buy Buy
Apr 28, 25 Piper Sandler MAINTAINED Overweight Overweight

Dividends & splits

Declared · from the issuer
Forward rate$1.00 / yr
Forward yield3.59%
5-year avg yield3.75%
Payout ratio45.71%
Ex-dividend dateAug 5, 2026
Next pay dateAug 19, 2026
Last split—
Split date—

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.