HSY

The Hershey Company
NYSEUSDEQUITY Consumer Defensive DELAYED
Last price
160.80
▼ 0.21 (0.13%)
MARKET · —

Price

1D — H — L — Range — Vol —
Drag pan · Pinch zoom · Hold crosshair · pick a tool then drag to draw
Open
160.83
Prev close
161.01
Day high
161.84
Day low
159.53
Volume
1.40M
Market cap
$32.31B
P/E (TTM)
22.00
52W range
156.16 – 239.48

Day trading desk

Current session · delayed
Gap from prior close
-0.11%
Prior close 161.01
VWAP
160.78
+0.01% from price
Relative volume
1.51×
Unusually busy
Session range
1.45%
159.53 – 161.84
Position in range
55%
Mid range
ATR (14D)
3.13
1.95% of price
Prior day high
162.85
PDH
Prior day low
159.22
PDL
Bid / ask spread
—
Quote not published
Session volume
2.24M
Avg 1.48M

VWAP and the session figures are computed from the delayed intraday series on this page, so they lag the live tape and will not match a broker's real-time VWAP exactly. Turn on Prior day H/L/C, Opening range and Volume profile in the chart's Studies menu to see these levels drawn on price.

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
-0.38% -2.3%
1M
-7.13% -8.3%
3M
-7.80% -12.3%
6M
-22.31% -40.5%
YTD
-11.64% -25.9%
1Y
-17.59% -34.0%
3Y
-19.63% -101.9%
5Y
— —

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Unusual options activity

Account required
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Free account

5 more panels on HSY open with an account.

Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.

Insider net activity

6m · Form 4 rollup
Net shares
-1.19M
Net selling
Buy transactions
16
19.16K shares
Sell transactions
57
1.21M shares
Net transactions
+73
Buys less sells
Sell : buy shares
63.0 : 1
Heavily one-sided
Insider-held shares
622.87K
Total on file
Bought 19.16KSold 1.21M

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Oct 2, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 20.00K $3.19M Direct
Sep 30, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 30.00K $4.86M Direct
Sep 25, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 20.00K $3.34M Direct
Sep 23, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 30.00K $5.05M Direct
Sep 18, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 20.00K $3.38M Direct
Sep 16, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 30.00K $5.17M Direct
Sep 11, 26
MILTON HERSHEY SCHOOL TRUST
Beneficial Owner of more than 10% of a Class of Security
SELL 20.00K $3.48M Direct
Sep 9, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 20.00K $3.45M Direct
Sep 4, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 20.00K $3.48M Direct
Sep 2, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 30.00K $5.31M Direct
Aug 28, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 20.00K $3.61M Direct
Aug 26, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 30.00K $5.62M Direct
Aug 21, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 20.00K $3.76M Direct
Aug 19, 26
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security
SELL 30.00K $5.53M Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
ARCHAMBAULT MATTHEW ANDREW
Officer 51.45K Stock Award(Grant)
BHATIA DEEPAK
Chief Technology Officer 50.15K Stock Award(Grant)
BUCK MICHELE G
Chief Executive Officer 193.62K Sale
GROVER ROHIT
Officer 40.70K Stock Award(Grant)
HERSHEY TRUST CO
Beneficial Owner of more than 10% of a Class of Security 705.75K Sale
MILTON HERSHEY SCHOOL TRUST
Beneficial Owner of more than 10% of a Class of Security 855.75K Sale
REIMAN JASON R
Officer 48.07K Stock Award(Grant)
SCALIA CHRISTOPHER M
Officer 36.20K Conversion of Exercise of derivative security
TANNER KIRK L.
President 66.85K Stock Award(Grant)
VOSKUIL STEVEN E
Chief Financial Officer 52.24K Sale

Fundamentals

TTM · reported
Market cap$32.31B
Enterprise value$37.44B
Revenue (TTM)$12.16B
Gross profit$4.67B
EBITDA$2.72B
Net income$1.49B
EPS (TTM)$7.31
Free cash flow$1.74B
Total cash$791.21M
Total debt$5.92B
Book value / share$22.71
Shares outstanding146.31M
Float144.85M
Short % of float7.36%
Dividend yield3.61%
Beta (5Y)0.09

Valuation & profitability ratios

Account required
Trailing P/E22.00
Forward P/E16.31
PEG ratio0.81
Price / sales—
Price / book7.08
EV / revenue3.08
EV / EBITDA13.76
Gross margin38.38%
Operating margin23.12%
Profit margin12.24%
Return on equity32.81%
Return on assets9.92%
Debt / equity129.82
Current ratio1.18
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Financial statements

As reported · 4 years · 5 quarters
Blank means not reported, not zero
Line item2025202420232022YoY
Total revenue $11.69B$11.20B$11.16B$10.42B +4.4%
Operating revenue $11.69B$11.20B$11.16B$10.42B +4.4%
Cost of revenue $7.77B$5.90B$6.17B$5.92B +31.7%
Gross profit $3.92B$5.30B$5.00B$4.50B -26.0%
Selling, general & admin $2.46B$2.37B$2.44B$2.24B +3.7%
Total operating expense $2.46B$2.37B$2.44B$2.24B +3.7%
Operating income $1.46B$2.93B$2.56B$2.26B -50.1%
Net interest income -$190.21M-$165.66M-$151.78M-$137.56M -14.8%
Pre-tax income $1.21B$2.47B$2.17B$1.92B -50.9%
Tax provision $330.95M$252.70M$310.08M$272.25M +31.0%
Net income $883.26M$2.22B$1.86B$1.64B -60.2%
Net income to common $883.26M$2.22B$1.86B$1.64B -60.2%
Basic EPS 4.4611.229.318.22 -60.2%
Diluted EPS 4.3410.929.067.96 -60.3%
EBIT $1.44B$2.65B$2.33B$2.06B -45.7%
EBITDA $1.94B$3.10B$2.75B$2.44B -37.4%
Basic shares 202.90M202.96M204.74M205.53M -0.0%
Diluted shares 203.38M203.49M205.55M206.57M -0.1%

Options analytics

Account required
Put / call volume
0.49
Call-heavy session
Put / call open interest
1.76
Positioning, not flow
Max pain
170.00
+5.7% from spot
ATM implied vol
39.3%
Nearest strike to spot
Skew (10% OTM)
+8.3%
Puts bid over calls
Call volume
206
Contracts, this expiry
Put volume
101
Contracts, this expiry
Heaviest call OI
170.00
103 contracts
Heaviest put OI
160.00
216 contracts

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
Jun 2026 1.431.90 +33.1%
Mar 2026 2.042.35 +14.9%
Dec 2025 1.401.71 +21.8%
Sep 2025 1.061.30 +22.2%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter 2.12 18 $3.25B +2.2%
Next quarter 2.14 17 $3.16B +2.2%
Current year 8.49 22 $12.29B +5.1%
Next year 9.86 22 $12.60B +2.5%

Analyst targets & ownership

Account required
Mean target$203.14
High target$250.00
Low target$170.00
Implied upside26.33%
Analyst count21
ConsensusBUY
Strong buy / Buy2 / 6
Hold14
Sell / Strong sell1 / 0
Held by insiders0.31%
Held by institutions91.37%
Institutions holding1.85K
Free account required

Price targets, consensus spread, insider and institutional ownership.

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
162.64
-1.13% from price
SMA 20
166.78
-3.59% from price
SMA 50
175.56
-8.41% from price
SMA 100
178.04
-9.68% from price
SMA 200
190.67
-15.66% from price
EMA 12
163.41
-1.60% from price
EMA 26
167.96
-4.26% from price
EMA 50
172.42
-6.74% from price
RSI (14)
32.0
Neutral
MACD (12,26,9)
-4.55
Hist -0.38
ATR (14)
3.13
1.95% of price
Realised vol 30D
15.8%
Annualised
Bollinger upper
176.90
20, 2σ
Bollinger lower
156.67
20, 2σ
50 / 200 cross
Death
175.56 vs 190.67
Trend bias
Below 200
-15.66%

Options chain

Account required
Expiry
Spot 160.80
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

Risk profile

Daily returns · 1Y window
Beta vs SPY
-0.14
Less volatile than market
Correlation to SPY
-0.07
Largely independent
Realised vol 30D
15.8%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-33.3%
Peak to trough
Max drawdown 5Y
-47.6%
Peak to trough
ATR 14
3.13
1.95% of price
Beta (reported)
0.09
5Y monthly, from filing

Short interest

Semi-monthly exchange report · lags by ~2 weeks
Shares short
9.18M
Prior 10.33M
Change vs prior
-11.2%
Shorts covering
% of float
7.36%
Normal
% of shares out
4.57%
Against total outstanding
Days to cover
7.6
Crowded exit
Float
144.85M
Freely tradeable shares

Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.

Rating changes

361 on file
DateFirm ActionFromTo
Oct 5, 26 Wells Fargo MAINTAINED Equal-Weight Equal-Weight
Aug 21, 26 RBC Capital MAINTAINED Sector Perform Sector Perform
Aug 3, 26 Barclays MAINTAINED Equal-Weight Equal-Weight
Jul 31, 26 UBS MAINTAINED Neutral Neutral
Jul 31, 26 JP Morgan MAINTAINED Neutral Neutral
Jul 31, 26 Wells Fargo MAINTAINED Equal-Weight Equal-Weight
Jul 23, 26 Evercore ISI Group MAINTAINED Outperform Outperform
Jul 22, 26 Stifel MAINTAINED Hold Hold
Jul 21, 26 Barclays MAINTAINED Equal-Weight Equal-Weight
Jul 16, 26 UBS MAINTAINED Neutral Neutral
Jul 13, 26 JP Morgan MAINTAINED Neutral Neutral
Jul 9, 26 Piper Sandler MAINTAINED Overweight Overweight

Dividends & splits

Declared · from the issuer
Forward rate$5.81 / yr
Forward yield3.61%
5-year avg yield2.23%
Payout ratio77.10%
Ex-dividend dateAug 14, 2026
Next pay dateSep 15, 2026
Last split2:1
Split dateJun 16, 2004

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.