VITL

Vital Farms, Inc.
NasdaqGMUSDEQUITY Consumer Defensive DELAYED
Last price
9.34
▲ 0.09 (0.97%)
MARKET · —

Price

1D — H — L — Range — Vol —
Drag pan · Pinch zoom · Hold crosshair · pick a tool then drag to draw
Open
9.36
Prev close
9.25
Day high
9.59
Day low
9.11
Volume
1.45M
Market cap
$403.56M
P/E (TTM)
—
52W range
7.95 – 45.16

Day trading desk

Current session · delayed
Gap from prior close
+1.19%
Prior close 9.25
VWAP
—
—
Relative volume
0.00×
Quiet session
Session range
0.21%
9.34 – 9.36
Position in range
0%
Near session low
ATR (14D)
0.71
7.58% of price
Prior day high
9.36
PDH
Prior day low
8.86
PDL
Bid / ask spread
—
Quote not published
Session volume
—
Avg 1.60M

VWAP and the session figures are computed from the delayed intraday series on this page, so they lag the live tape and will not match a broker's real-time VWAP exactly. Turn on Prior day H/L/C, Opening range and Volume profile in the chart's Studies menu to see these levels drawn on price.

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
+0.11% -1.8%
1M
-5.24% -6.4%
3M
-23.70% -28.2%
6M
-30.63% -48.8%
YTD
-70.57% -84.8%
1Y
-77.63% -94.0%
3Y
-18.83% -101.1%
5Y
— —

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Unusual options activity

Account required
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Free account

5 more panels on VITL open with an account.

Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.

Insider net activity

6m · Form 4 rollup
Net shares
0
Net selling
Buy transactions
0
0 shares
Sell transactions
0
—
Net transactions
0
Buys less sells
Sell : buy shares
—
Not enough filings
Insider-held shares
7.85M
Total on file

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Jun 10, 26
AMOO-GOTTFRIED KOFI OWUSU
Director
STOCK 10.44K $0 Direct
Jun 10, 26
FLANAGAN GLENDA J
Director
STOCK 10.44K $0 Direct
Jun 10, 26
KHOURY KARL
Director
STOCK 10.44K $0 Direct
Jun 10, 26
POST DENNY MARIE
Director
STOCK 10.44K $0 Direct
Jun 10, 26
KENNEDY KELLY J
Director
STOCK 10.44K $0 Direct
Jun 10, 26
CYR WILLIAM B.
Director
STOCK 10.44K $0 Direct
Jun 10, 26
RUIZ GISEL
Director
STOCK 10.44K $0 Direct
May 19, 26
VAN HOVEN REENA CHAUHAN
Officer
BUY 2.24K $20.00K Direct
May 18, 26
FLANAGAN GLENDA J
Director
BUY 6.10K $50.81K Direct
May 18, 26
FLANAGAN GLENDA J
Director
BUY 6.10K $50.81K Direct
May 15, 26
AMOO-GOTTFRIED KOFI OWUSU
Director
BUY 2.38K $20.07K Direct
May 15, 26
COON STEPHANIE
Officer
BUY 5.89K $49.64K Direct
May 15, 26
PAPPAS PETER NICHOLAS
Officer
STOCK 395 $2.85K Direct
May 15, 26
BAL JOANNE
Officer
STOCK 500 $3.60K Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
BAL JOANNE
Officer 55.84K Stock Award(Grant)
COON STEPHANIE
Officer 62.81K Purchase
DIEZ-CANSECO RUSSELL
Chief Executive Officer 706.06K Stock Award(Grant)
FLANAGAN GLENDA J
Director 47.93K Stock Award(Grant)
KHOURY KARL
Director 130.22K Stock Award(Grant)
MCKEON KATHRYN
Officer 50.27K Purchase
O'HAYER MATTHEW
Beneficial Owner of more than 10% of a Class of Security 6.73M Stock Award(Grant)
PAPPAS PETER NICHOLAS
Officer 85.56K Stock Award(Grant)
RUIZ GISEL
Director 56.98K Stock Award(Grant)
WREDE THILO B.
Chief Financial Officer 75.98K Stock Award(Grant)

Fundamentals

TTM · reported
Market cap$403.56M
Enterprise value$490.57M
Revenue (TTM)$765.67M
Gross profit$215.33M
EBITDA$15.71M
Net income$156.00K
EPS (TTM)$-0.05
Free cash flow$-98.01M
Total cash$21.24M
Total debt$108.25M
Book value / share$6.61
Shares outstanding42.93M
Float34.61M
Short % of float35.08%
Dividend yield0.00%
Beta (5Y)1.08

Valuation & profitability ratios

Account required
Trailing P/E—
Forward P/E34.56
PEG ratio—
Price / sales—
Price / book1.42
EV / revenue0.64
EV / EBITDA31.22
Gross margin28.12%
Operating margin-24.18%
Profit margin0.02%
Return on equity0.05%
Return on assets0.04%
Debt / equity38.16
Current ratio1.10
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Financial statements

As reported · 5 years · 6 quarters
Blank means not reported, not zero
Line item2025202420232022YoY
Total revenue $759.44M$606.31M$471.86M$362.05M +25.3%
Operating revenue $759.44M$606.31M$471.86M$362.05M +25.3%
Cost of revenue $473.76M$376.38M$309.53M$252.61M +25.9%
Gross profit $285.68M$229.93M$162.33M$109.44M +24.2%
Selling, general & admin $197.31M$166.37M$129.07M$107.34M +18.6%
Total operating expense $197.31M$166.37M$129.07M$107.34M +18.6%
Operating income $88.37M$63.55M$33.25M$2.10M +39.1%
Net interest income $4.14M$4.24M$1.76M$878.00K -2.3%
Pre-tax income $91.26M$67.54M$32.20M$2.83M +35.1%
Tax provision $24.98M$14.15M$6.63M$1.60M +76.6%
Net income $66.28M$53.39M$25.57M$1.25M +24.2%
Net income to common $66.28M$53.39M$25.57M$1.25M +24.2%
Basic EPS 1.491.250.620.03 +19.2%
Diluted EPS 1.441.180.590.03 +22.0%
EBIT $92.14M$68.55M$32.98M$2.94M +34.4%
EBITDA $106.65M$81.64M$40.91M$8.39M +30.6%
Basic shares 44.59M42.85M41.19M40.65M +4.1%
Diluted shares 46.02M45.13M43.31M43.47M +2.0%

Options analytics

Account required
Put / call volume
0.24
Call-heavy session
Put / call open interest
0.62
Positioning, not flow
Max pain
10.00
+6.4% from spot
ATM implied vol
12.5%
Nearest strike to spot
Skew (10% OTM)
+37.5%
Puts bid over calls
Call volume
361
Contracts, this expiry
Put volume
88
Contracts, this expiry
Heaviest call OI
12.50
2.27K contracts
Heaviest put OI
10.00
2.62K contracts

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
Jun 2026 -0.47-0.47 +0.3%
Mar 2026 0.06-0.03 -150.9%
Dec 2025 0.390.35 -11.2%
Sep 2025 0.300.36 +20.0%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter -0.10 3 $186.63M -6.2%
Next quarter 0.18 3 $229.70M +7.6%
Current year -0.41 4 $769.51M +1.3%
Next year 0.27 5 $823.60M +7.0%

Analyst targets & ownership

Account required
Mean target$13.22
High target$18.00
Low target$10.00
Implied upside41.57%
Analyst count9
ConsensusBUY
Strong buy / Buy1 / 3
Hold6
Sell / Strong sell0 / 0
Held by insiders18.29%
Held by institutions87.18%
Institutions holding307
Free account required

Price targets, consensus spread, insider and institutional ownership.

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
9.53
-2.01% from price
SMA 20
10.10
-6.92% from price
SMA 50
10.86
-13.47% from price
SMA 100
11.03
-15.32% from price
SMA 200
16.02
-41.31% from price
EMA 12
9.68
-3.47% from price
EMA 26
10.13
-7.78% from price
EMA 50
10.65
-12.29% from price
RSI (14)
40.4
Neutral
MACD (12,26,9)
-0.45
Hist -0.10
ATR (14)
0.71
7.53% of price
Realised vol 30D
65.5%
Annualised
Bollinger upper
11.96
20, 2σ
Bollinger lower
8.23
20, 2σ
50 / 200 cross
Death
10.86 vs 16.02
Trend bias
Below 200
-41.31%

Options chain

Account required
Expiry
Spot 9.34
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

Risk profile

Daily returns · 1Y window
Beta vs SPY
-0.05
Less volatile than market
Correlation to SPY
-0.01
Largely independent
Realised vol 30D
65.5%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-81.4%
Peak to trough
Max drawdown 5Y
-84.2%
Peak to trough
ATR 14
0.71
7.53% of price
Beta (reported)
1.08
5Y monthly, from filing

Short interest

Semi-monthly exchange report · lags by ~2 weeks
Shares short
10.46M
Prior 8.38M
Change vs prior
+24.8%
Shorts adding
% of float
35.08%
Heavily shorted
% of shares out
24.35%
Against total outstanding
Days to cover
8.4
Crowded exit
Float
34.61M
Freely tradeable shares

Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.

Rating changes

100 on file
DateFirm ActionFromTo
Sep 17, 26 Needham MAINTAINED Buy Buy
Aug 8, 26 DA Davidson MAINTAINED Neutral Neutral
Aug 7, 26 TD Cowen MAINTAINED Hold Hold
Aug 7, 26 Needham MAINTAINED Buy Buy
May 11, 26 Needham MAINTAINED Buy Buy
May 8, 26 William Blair DOWNGRADE Outperform Market Perform
May 8, 26 Stifel DOWNGRADE Buy Hold
May 4, 26 DA Davidson DOWNGRADE Buy Neutral
Apr 23, 26 Morgan Stanley MAINTAINED Equal-Weight Equal-Weight
Apr 21, 26 Stifel MAINTAINED Buy Buy
Apr 8, 26 TD Cowen DOWNGRADE Buy Hold
Apr 2, 26 Craig-Hallum MAINTAINED Buy Buy

Dividends & splits

Declared · from the issuer
Forward rate—
Forward yield0.00%
5-year avg yield—
Payout ratio0.00%
Ex-dividend date—
Next pay date—
Last split—
Split date—

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.