SMPL

The Simply Good Foods Company
NasdaqCMUSDEQUITY Consumer Defensive DELAYED
Last price
9.96
▲ 0.02 (0.20%)
MARKET · —

Price

1D — H — L — Range — Vol —
Drag pan · Pinch zoom · Hold crosshair · pick a tool then drag to draw
Open
—
Prev close
9.94
Day high
10.10
Day low
9.89
Volume
1.61M
Market cap
$880.87M
P/E (TTM)
—
52W range
9.38 – 25.66

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
+3.64% +1.7%
1M
-13.01% -14.2%
3M
-22.43% -26.9%
6M
-31.07% -49.3%
YTD
-50.40% -64.6%
1Y
-59.64% -76.1%
3Y
-71.15% -153.4%
5Y
— —

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Unusual options activity

Account required
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Free account

21 more panels on SMPL open with an account.

Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.

Insider net activity

6m · Form 4 rollup
Net shares
0
Net selling
Buy transactions
0
0 shares
Sell transactions
0
—
Net transactions
0
Buys less sells
Sell : buy shares
—
Not enough filings
Insider-held shares
8.16M
Total on file

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Jul 22, 26
KRAFT TIMOTHY RICHARD
Officer
STOCK 88.08K $0 Direct
Jul 22, 26
BEALER CHRISTOPHER JAMES
Chief Financial Officer
STOCK 73.36K $0 Direct
May 14, 26
DALEY CLAYTON C JR.
Director
BUY 10.00K $117.78K Direct
May 12, 26
WEST DAVID JOHN
Director
STOCK 348.00K $0 Direct
Apr 23, 26
KILTS JAMES M
Director
BUY 80.00K $991.48K Direct
Jan 28, 26
KILTS JAMES M
Director
STOCK 6.50K $0 Direct
Jan 28, 26
WEST DAVID JOHN
Director
STOCK 6.50K $0 Direct
Jan 28, 26
GOOLSBY MICHELLE P
Director
STOCK 6.50K $0 Direct
Jan 28, 26
DALEY CLAYTON C JR.
Director
STOCK 6.50K $0 Direct
Jan 28, 26
WHITE JAMES D
Director
STOCK 6.50K $0 Direct
Jan 28, 26
SCHENA JOSEPH J.
Director
STOCK 6.50K $0 Direct
Jan 28, 26
RATZAN BRIAN K.
Director
STOCK 6.50K $0 Direct
Jan 28, 26
MONTGOMERY ROBERT G
Director
STOCK 6.50K $0 Direct
Jan 28, 26
RITTERBUSH DAVID W
Director
STOCK 6.50K $0 Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
BEALER CHRISTOPHER JAMES
Chief Financial Officer 132.96K Stock Award(Grant)
DALEY CLAYTON C JR.
Director 111.74K Purchase
GHEZ NOMI P
Director 151.89K Stock Gift
KILTS JAMES M
Director 3.78M Purchase
KRAFT TIMOTHY RICHARD
Officer 147.78K Stock Award(Grant)
MONTGOMERY ROBERT G
Director 62.29K Stock Award(Grant)
RATZAN BRIAN K.
Director 2.06M Stock Award(Grant)
SCALZO JOSEPH E
Director 141.44K Sale
TANNER GEOFF E
Chief Executive Officer 154.36K Stock Award(Grant)
WEST DAVID JOHN
Director 1.66M Stock Gift

Fundamentals

TTM · reported
Market cap$880.87M
Enterprise value$1.21B
Revenue (TTM)$1.39B
Gross profit$463.25M
EBITDA$217.48M
Net income$-198.76M
EPS (TTM)$-2.11
Free cash flow$107.17M
Total cash$123.88M
Total debt$448.46M
Book value / share$16.04
Shares outstanding88.44M
Float80.34M
Short % of float13.76%
Dividend yield0.00%
Beta (5Y)0.19

Valuation & profitability ratios

Account required
Trailing P/E—
Forward P/E5.86
PEG ratio1.64
Price / sales—
Price / book0.62
EV / revenue0.87
EV / EBITDA5.54
Gross margin33.27%
Operating margin12.78%
Profit margin-14.28%
Return on equity-12.20%
Return on assets5.38%
Debt / equity31.62
Current ratio4.80
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Financial statements

As reported · 4 years · 5 quarters
Blank means not reported, not zero
Line item2025202420232022YoY
Total revenue $1.45B$1.33B$1.24B$1.17B +9.0%
Operating revenue $1.45B$1.33B$1.24B$1.17B +9.0%
Cost of revenue $925.17M$819.75M$789.25M$723.12M +12.9%
Gross profit $525.75M$511.57M$453.42M$445.56M +2.8%
Selling, general & admin $290.21M$273.63M$231.06M$225.52M +6.1%
Total operating expense $307.11M$290.55M$248.47M$242.80M +5.7%
Operating income $218.63M$221.02M$204.95M$202.76M -1.1%
Net interest income -$20.59M-$21.72M-$28.92M-$21.87M +5.2%
Pre-tax income $135.90M$186.05M$175.69M$150.57M -27.0%
Tax provision $32.29M$46.74M$42.12M$41.99M -30.9%
Net income $103.61M$139.31M$133.57M$108.57M -25.6%
Net income to common $103.61M$139.31M$133.57M$108.57M -25.6%
Basic EPS 1.031.391.341.10 -25.9%
Diluted EPS 1.021.381.321.08 -26.1%
EBIT $159.15M$212.08M$205.76M$172.45M -25.0%
EBITDA $187.45M$240.06M$232.74M$198.37M -21.9%
Basic shares 100.70M99.93M99.44M98.75M +0.8%
Diluted shares 101.51M101.28M100.88M100.59M +0.2%

Options analytics

Account required
Put / call volume
0.18
Call-heavy session
Put / call open interest
—
Positioning, not flow
Max pain
2.50
-74.9% from spot
ATM implied vol
1.6%
Nearest strike to spot
Skew (10% OTM)
-1.6%
Calls bid over puts
Call volume
22
Contracts, this expiry
Put volume
4
Contracts, this expiry
Heaviest call OI
2.50
0 contracts
Heaviest put OI
10.00
0 contracts

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
May 2026 0.350.42 +18.9%
Feb 2026 0.400.45 +13.6%
Nov 2025 0.360.39 +8.2%
Aug 2025 0.470.46 -2.9%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter 0.41 8 $327.75M -11.2%
Next quarter 0.39 7 $308.61M -9.3%
Current year 1.65 8 $1.35B -6.9%
Next year 1.70 9 $1.26B -6.4%

Analyst targets & ownership

Account required
Mean target$14.38
High target$20.00
Low target$11.00
Implied upside44.33%
Analyst count8
ConsensusNONE
Strong buy / Buy0 / 3
Hold7
Sell / Strong sell0 / 0
Held by insiders9.23%
Held by institutions100.50%
Institutions holding387
Free account required

Price targets, consensus spread, insider and institutional ownership.

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
9.69
+2.75% from price
SMA 20
9.88
+0.86% from price
SMA 50
10.53
-5.45% from price
SMA 100
11.29
-11.81% from price
SMA 200
13.69
-27.26% from price
EMA 12
9.86
+1.05% from price
EMA 26
10.11
-1.44% from price
EMA 50
10.53
-5.44% from price
RSI (14)
46.5
Neutral
MACD (12,26,9)
-0.25
Hist 0.06
ATR (14)
0.32
3.17% of price
Realised vol 30D
43.7%
Annualised
Bollinger upper
10.38
20, 2σ
Bollinger lower
9.37
20, 2σ
50 / 200 cross
Death
10.53 vs 13.69
Trend bias
Below 200
-27.26%

Options chain

Account required
Expiry
Spot 9.96
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

Risk profile

Daily returns · 1Y window
Beta vs SPY
0.21
Less volatile than market
Correlation to SPY
0.05
Largely independent
Realised vol 30D
43.7%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-62.9%
Peak to trough
Max drawdown 5Y
-78.8%
Peak to trough
ATR 14
0.32
3.17% of price
Beta (reported)
0.19
5Y monthly, from filing

Short interest

Semi-monthly exchange report · lags by ~2 weeks
Shares short
7.63M
Prior 6.64M
Change vs prior
+15.0%
Shorts adding
% of float
13.76%
Elevated
% of shares out
8.63%
Against total outstanding
Days to cover
3.8
Liquid
Float
80.34M
Freely tradeable shares

Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.

Rating changes

130 on file
DateFirm ActionFromTo
Aug 26, 26 TD Cowen MAINTAINED Hold Hold
Jul 10, 26 DA Davidson MAINTAINED Neutral Neutral
Jun 3, 26 Bernstein DOWNGRADE Outperform Market Perform
Jun 2, 26 UBS MAINTAINED Neutral Neutral
Apr 14, 26 BTIG INITIATED — Neutral
Apr 10, 26 DA Davidson MAINTAINED Neutral Neutral
Apr 10, 26 UBS MAINTAINED Neutral Neutral
Apr 10, 26 Deutsche Bank MAINTAINED Hold Hold
Apr 10, 26 Morgan Stanley MAINTAINED Equal-Weight Equal-Weight
Apr 10, 26 TD Cowen MAINTAINED Hold Hold
Apr 10, 26 Stifel MAINTAINED Buy Buy
Apr 10, 26 Stephens & Co. DOWNGRADE Overweight Equal-Weight

Dividends & splits

Declared · from the issuer
Forward rate—
Forward yield0.00%
5-year avg yield—
Payout ratio0.00%
Ex-dividend date—
Next pay dateFeb 20, 2015
Last split—
Split date—

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.