SBH
Sally Beauty Holdings, Inc.
NYSEUSDEQUITY
Consumer Cyclical
DELAYED
Last price
16.40
▲ 0.17 (1.05%)
MARKET · —
Price
Open
16.23
Prev close
16.23
Day high
16.63
Day low
16.35
Volume
630.79K
Market cap
$1.55B
P/E (TTM)
8.63
52W range
11.54 – 17.92
Trailing performance
Returnvs SPY
1W
+0.91%
+2.3%
1M
+14.35%
+10.6%
3M
+32.56%
+29.5%
6M
+4.28%
-6.8%
YTD
+16.20%
+3.9%
1Y
+26.39%
+6.4%
3Y
+67.04%
-7.1%
5Y
—
—
Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.
Fundamentals
Market cap$1.55B
Enterprise value$2.89B
Revenue (TTM)$3.73B
Gross profit$1.94B
EBITDA$389.77M
Net income$192.26M
EPS (TTM)$1.92
Free cash flow$177.00M
Total cash$173.10M
Total debt$1.52B
Book value / share$9.26
Shares outstanding93.62M
Float92.12M
Short % of float30.63%
Dividend yield—
Beta (5Y)1.04
Valuation & profitability ratios
Trailing P/E8.63
Forward P/E7.40
PEG ratio0.73
Price / sales—
Price / book1.79
EV / revenue0.78
EV / EBITDA7.42
Gross margin52.11%
Operating margin9.27%
Profit margin5.16%
Return on equity23.53%
Return on assets6.45%
Debt / equity173.89
Current ratio2.37
Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.
Financial statements
| Line item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Total revenue | $3.70B | $3.72B | $3.73B | $3.82B |
| Cost of revenue | $0 | $0 | $0 | $0 |
| Gross profit | $0 | $0 | $0 | $0 |
| R&D | — | — | — | — |
| SG&A | — | — | — | — |
| Operating income | — | — | — | — |
| Pre-tax income | — | — | — | — |
| Tax provision | $0 | $0 | $0 | $0 |
| Net income | $195.88M | $153.41M | $184.60M | $183.55M |
| EBIT | $0 | $0 | $0 | $0 |
| Line item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Cash & equivalents | — | — | — | — |
| Short-term investments | — | — | — | — |
| Net receivables | — | — | — | — |
| Inventory | — | — | — | — |
| Total current assets | — | — | — | — |
| Total assets | — | — | — | — |
| Total current liabilities | — | — | — | — |
| Long-term debt | — | — | — | — |
| Total liabilities | — | — | — | — |
| Retained earnings | — | — | — | — |
| Shareholder equity | — | — | — | — |
| Line item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Net income | $195.88M | $153.41M | $184.60M | $183.55M |
| Depreciation | — | — | — | — |
| Change in working capital | — | — | — | — |
| Operating cash flow | — | — | — | — |
| Capital expenditure | — | — | — | — |
| Investing cash flow | — | — | — | — |
| Dividends paid | — | — | — | — |
| Buybacks | — | — | — | — |
| Financing cash flow | — | — | — | — |
| Net change in cash | — | — | — | — |
Earnings
Reported vs expected · EPS
| Quarter | Est. | Actual | Surprise |
|---|---|---|---|
| Jun 2026 | 0.53 | 0.55 | +3.0% |
| Mar 2026 | 0.41 | 0.44 | +7.3% |
| Dec 2025 | 0.46 | 0.48 | +3.5% |
| Sep 2025 | 0.48 | 0.55 | +15.1% |
Forward consensus
| Period | EPS | Analysts | Revenue | Growth |
|---|---|---|---|---|
| Current quarter | 0.60 | 5 | $951.00M | +0.4% |
| Next quarter | 0.53 | 3 | $947.95M | +0.5% |
| Current year | 2.07 | 5 | $3.73B | +0.8% |
| Next year | 2.24 | 5 | $3.79B | +1.5% |
Analyst targets & ownership
Mean target$17.00
High target$20.00
Low target$13.00
Implied upside3.66%
Analyst count5
ConsensusBUY
Strong buy / Buy1 / 2
Hold1
Sell / Strong sell1 / 0
Held by insiders1.40%
Held by institutions124.03%
Institutions holding368
Price targets, consensus spread, insider and institutional ownership.
Insider net activity
Net shares
+50.51K
Net buying
Buy transactions
2
93.28K shares
Sell transactions
1
42.77K shares
Net transactions
+3
Buys less sells
Sell : buy shares
0.5 : 1
Mixed
Insider-held shares
1.31M
Total on file
Insider transactions
| Date | Insider | Action | Shares | Value | Held |
|---|---|---|---|---|---|
| Jun 8, 26 | PLATZ MARLO MICHELLE CORMIER Officer |
SELL | 42.77K | $543.19K | Direct |
| Jun 8, 26 | PLATZ MARLO MICHELLE CORMIER Officer |
CONVERSION | 42.77K | $420.39K | Direct |
| Apr 21, 26 | COX ERIN NEALY Director |
— | 50.51K | — | Direct |
| Jan 22, 26 | FLUR DORLISA K Director |
— | 14.53K | — | Direct |
| Jan 22, 26 | MOLLOY LAWRENCE Director |
— | 14.53K | — | Direct |
| Jan 22, 26 | BISHOP RACHEL R. Director |
— | 14.53K | — | Direct |
| Jan 22, 26 | BOYER JEFFREY N Director |
— | 14.53K | — | Direct |
| Dec 11, 25 | MCINTOSH KIM Officer |
SELL | 5.90K | $92.70K | Direct |
| Dec 1, 25 | SHERMAN SCOTT C Officer |
SELL | 15.00K | $244.09K | Direct |
| Nov 14, 25 | PAULONIS DENISE A Chief Executive Officer |
— | 361.70K | — | Direct |
| Nov 14, 25 | SHERMAN SCOTT C Officer |
— | 48.14K | — | Direct |
| Nov 14, 25 | GOSS JOHN HOWARD JR Officer |
— | 66.01K | — | Direct |
| Nov 14, 25 | MCINTOSH KIM Officer |
— | 16.78K | — | Direct |
| Nov 14, 25 | PLATZ MARLO MICHELLE CORMIER Chief Financial Officer |
— | 77.50K | — | Direct |
What this is, and what it is not
These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.
A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.
This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.
Officer and director trades in their own stock, straight from Form 4 filings.
Insider holders
| Name | Relation | Shares held | Latest |
|---|---|---|---|
BISHOP RACHEL R. |
Director | 36.23K | Conversion of Exercise of derivative security |
BOYER JEFFREY N |
Director | 42.46K | Conversion of Exercise of derivative security |
COX ERIN NEALY |
Director | 55.97K | Conversion of Exercise of derivative security |
EDWARDS MARY BETH |
Officer | 48.27K | Conversion of Exercise of derivative security |
FLUR DORLISA K |
Director | 57.14K | Conversion of Exercise of derivative security |
GOSS JOHN HOWARD JR |
Officer | 115.48K | Conversion of Exercise of derivative security |
PAULONIS DENISE A |
Chief Executive Officer | 607.10K | Conversion of Exercise of derivative security |
PLATZ MARLO MICHELLE CORMIER |
Officer | 138.15K | Sale |
SHERMAN SCOTT C |
Officer | 57.59K | Sale |
SPINKS MARK GREGORY |
Officer | 144.61K | Conversion of Exercise of derivative security |
Moving averages & technicals
SMA 10
16.52
-0.73% from price
SMA 20
16.14
+2.65% from price
SMA 50
15.01
+10.41% from price
SMA 100
14.21
+15.38% from price
SMA 200
14.69
+12.83% from price
EMA 12
16.34
+0.35% from price
EMA 26
15.88
+3.25% from price
EMA 50
15.26
+7.44% from price
RSI (14)
59.0
Neutral
MACD (12,26,9)
0.46
Hist -0.06
ATR (14)
0.68
4.10% of price
Realised vol 30D
40.7%
Annualised
Bollinger upper
17.32
20, 2σ
Bollinger lower
14.96
20, 2σ
50 / 200 cross
Golden
15.01 vs 14.69
Trend bias
Above 200
+12.83%
Risk profile
Beta vs SPY
0.84
Less volatile than market
Correlation to SPY
0.24
Largely independent
Realised vol 30D
40.7%
Annualised
Market vol 1Y
12.9%
SPY, annualised
Max drawdown 1Y
-30.5%
Peak to trough
Max drawdown 5Y
-66.6%
Peak to trough
ATR 14
0.68
4.10% of price
Beta (reported)
1.04
5Y monthly, from filing
Unusual options activity
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
That is the normal state — most contracts trade well inside their existing open interest.
Contracts trading at or above their open interest, ranked by notional and where the print landed.
Options analytics
Put / call volume
2.27
Put-heavy session
Put / call open interest
1.00
Positioning, not flow
Max pain
15.00
-9.5% from spot
ATM implied vol
64.3%
Nearest strike to spot
Skew (10% OTM)
-7.2%
Calls bid over puts
Call volume
48
Contracts, this expiry
Put volume
109
Contracts, this expiry
Heaviest call OI
17.50
135 contracts
Heaviest put OI
12.50
90 contracts
Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.
Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.
Options chain
Calls
| Strike | Last | Bid | Ask | Vol | OI | IV |
|---|---|---|---|---|---|---|
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
Puts
| Strike | Last | Bid | Ask | Vol | OI | IV |
|---|---|---|---|---|---|---|
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
Every listed expiry, both sides of the book, with volume, open interest and implied volatility.
Headlines
Will Sally Beauty's E-Commerce Growth Keep Momentum Alive?
Zacks · 1d ago
Sally Beauty (SBH) Stock Looks Cheap Despite A 75% Return
Simply Wall St. · 2d ago
SBH Q3 Results Pair Margin Gains With a Tighter 2026 Sales Outlook
Zacks · 4d ago
Should You Buy SBH as Peer Discount Meets Growth and Execution Risks?
Zacks · 4d ago
SBH Rallies 34.3% in 3 Months as Growth Drivers Face a Valuation Test
Zacks · 4d ago
2 Surging Stocks for Long-Term Investors and 1 Facing Headwinds
StockStory · 4d ago
Can Arhaus' Showroom Expansion Drive Its Next Phase of Growth?
Zacks · 5d ago
Are Investors Undervaluing Sally Beauty (SBH) Right Now?
Zacks · 5d ago
PRIVATE STRATEGY · BY QUALIFICATION
The same data. A different seat.
The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.