PRPL
Purple Innovation, Inc.
NasdaqGSUSDEQUITY
Consumer Cyclical
DELAYED
Sell
-41/100
Last price
2.16
▼ 0.02 (0.92%)
MARKET · —
Price
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Interval
Intraday intervals only cover recent history. The site picks the finest interval the range allows.
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Session levels
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Both series are rebased to 0% at the left edge, so the lines show relative performance rather than price.
Tool
1D
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Range —
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Open
—
Prev close
2.18
Day high
2.22
Day low
2.13
Volume
19.81K
Market cap
$9.43M
P/E (TTM)
—
52W range
2.05 – 24.10
Trailing performance
Returnvs SPY
1W
-4.42%
-6.4%
1M
-43.31%
-44.5%
3M
-73.25%
-77.8%
6M
-86.46%
-104.6%
YTD
-87.50%
-101.7%
1Y
-90.93%
-107.4%
3Y
-94.95%
-177.2%
5Y
—
—
Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.
Unusual options activity
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
That is the normal state — most contracts trade well inside their existing open interest.
Contracts trading at or above their open interest, ranked by notional and where the print landed.
Free account
5 more panels on PRPL open with an account.
Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.
Insider net activity
Net shares
+31.97M
Net buying
Buy transactions
153
132.05M shares
Sell transactions
25
100.08M shares
Net transactions
+178
Buys less sells
Sell : buy shares
0.8 : 1
Mixed
Insider-held shares
214.65K
Total on file
Insider transactions
| Date | Insider | Action | Shares | Value | Held |
|---|---|---|---|---|---|
| May 4, 26 | LUCIAN ROBERT GERARD Chief Financial Officer |
BUY | 60.00K | $29.44K | Direct |
| Mar 31, 26 | VOGENSEN TODD E Chief Financial Officer |
— | 24.12K | — | Direct |
| Mar 31, 26 | ULRICH GEORGE TURNER Officer |
— | 6.58K | — | Direct |
| Mar 31, 26 | DEMARTINI ROBERT T. Chief Executive Officer |
— | 80.39K | — | Direct |
| Mar 31, 26 | HUTCHINGS JEFFREY LAYNE Chief Technology Officer |
— | 16.88K | — | Direct |
| Mar 31, 26 | HAYNOR ERIC SCOTT Chief Operating Officer |
— | 21.10K | — | Direct |
| Mar 31, 26 | KERBY JEFFERY SCOTT Officer |
— | 13.59K | — | Direct |
| Mar 13, 26 | VOGENSEN TODD E Chief Financial Officer |
— | 43.21K | — | Direct |
| Mar 13, 26 | ULRICH GEORGE TURNER Officer |
— | 6.29K | — | Direct |
| Mar 13, 26 | DEMARTINI ROBERT T. Chief Executive Officer |
— | 56.53K | — | Direct |
| Mar 13, 26 | HUTCHINGS JEFFREY LAYNE Officer |
— | 11.23K | — | Direct |
| Mar 13, 26 | HAYNOR ERIC SCOTT Chief Operating Officer |
— | 14.10K | — | Direct |
| Mar 13, 26 | KERBY JEFFERY SCOTT Officer |
— | 9.19K | — | Direct |
| Jun 6, 25 | HAYNOR ERIC SCOTT Chief Operating Officer |
— | 12.57K | — | Direct |
What this is, and what it is not
These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.
A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.
This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.
Officer and director trades in their own stock, straight from Form 4 filings.
Insider holders
| Name | Relation | Shares held | Latest |
|---|---|---|---|
DEMARTINI ROBERT T. |
Chief Executive Officer | 976.93K | Conversion of Exercise of derivative security |
HAYNOR ERIC SCOTT |
Chief Operating Officer | 260.81K | Conversion of Exercise of derivative security |
HUTCHINGS JEFFREY LAYNE |
Chief Technology Officer | 96.95K | Conversion of Exercise of derivative security |
KERBY JEFFERY SCOTT |
Officer | 76.64K | Conversion of Exercise of derivative security |
LUCIAN ROBERT GERARD |
Chief Financial Officer | 60.00K | Purchase |
MCDERMOTT TRICIA |
Officer | 25.83K | Conversion of Exercise of derivative security |
PETERSON DOUGLAS SCOTT |
Director | 3.23M | Stock Gift |
RODDY JACK |
Officer | 85.83K | Conversion of Exercise of derivative security |
ULRICH GEORGE TURNER |
Officer | 41.01K | Conversion of Exercise of derivative security |
VOGENSEN TODD E |
Chief Financial Officer | 95.43K | Conversion of Exercise of derivative security |
Fundamentals
Market cap$9.43M
Enterprise value$201.25M
Revenue (TTM)$453.45M
Gross profit$185.02M
EBITDA$-12.22M
Net income$-48.70M
EPS (TTM)$-11.37
Free cash flow$-19.29M
Total cash$23.30M
Total debt$215.18M
Book value / share$-14.65
Shares outstanding4.35M
Float2.26M
Short % of float5.00%
Dividend yield0.00%
Beta (5Y)1.45
Valuation & profitability ratios
Trailing P/E—
Forward P/E-0.33
PEG ratio3.70
Price / sales—
Price / book—
EV / revenue0.44
EV / EBITDA-16.47
Gross margin40.80%
Operating margin-4.32%
Profit margin-10.74%
Return on equity—
Return on assets-6.62%
Debt / equity—
Current ratio0.52
Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.
Financial statements
| Line item | 2025 | 2024 | 2023 | 2022 | YoY |
|---|---|---|---|---|---|
| Total revenue | $468.73M | $487.88M | $510.54M | $573.20M | -3.9% |
| Operating revenue | $468.73M | $487.88M | $510.54M | $573.20M | -3.9% |
| Cost of revenue | $280.17M | $306.75M | $338.72M | $365.11M | -8.7% |
| Gross profit | $188.56M | $181.13M | $171.82M | $208.09M | +4.1% |
| Research & development | $9.60M | $12.96M | $11.90M | $8.76M | -25.9% |
| Selling, general & admin | $210.60M | $240.38M | $266.76M | $242.09M | -12.4% |
| Total operating expense | $220.20M | $253.34M | $278.66M | $88.88M | -13.1% |
| Operating income | -$31.64M | -$72.21M | -$106.83M | $119.22M | +56.2% |
| Net interest income | -$28.77M | -$17.51M | -$1.97M | -$3.54M | -64.3% |
| Pre-tax income | -$51.30M | -$98.03M | -$121.21M | $120.45M | +47.7% |
| Tax provision | $207.00K | $63.00K | $8.00K | $213.17M | +228.6% |
| Net income | -$51.41M | -$97.90M | -$120.76M | -$92.47M | +47.5% |
| Net income to common | -$51.41M | -$97.90M | -$120.76M | -$92.47M | +47.5% |
| Basic EPS | -12.00 | -22.75 | -29.25 | -27.50 | +47.3% |
| Diluted EPS | -12.00 | -22.75 | -29.25 | -27.50 | +47.3% |
| EBIT | -$22.54M | -$80.53M | -$119.24M | $123.98M | +72.0% |
| EBITDA | $1.53M | -$45.17M | -$94.13M | $141.47M | +103.4% |
| Basic shares | 4.32M | 4.29M | 4.14M | 3.27M | +0.9% |
| Diluted shares | 4.33M | 4.29M | 4.16M | 3.27M | +0.9% |
| Line item | 2025 | 2024 | 2023 | 2022 | 2021 | YoY |
|---|---|---|---|---|---|---|
| Cash & equivalents | $24.34M | $29.01M | $26.86M | $40.05M | — | -16.1% |
| Cash & short-term investments | $24.34M | $29.01M | $26.86M | $40.05M | — | -16.1% |
| Accounts receivable | $41.27M | $33.06M | $37.80M | $34.57M | — | +24.9% |
| Inventory | $59.73M | $56.86M | $66.88M | $73.20M | — | +5.0% |
| Total current assets | $136.72M | $126.37M | $141.81M | $161.46M | — | +8.2% |
| Property, plant & equipment | $145.23M | $169.39M | $224.43M | $239.21M | — | -14.3% |
| Goodwill & intangibles | $6.35M | $8.89M | $22.20M | $31.12M | — | -28.6% |
| Total assets | $296.26M | $307.85M | $390.63M | $433.33M | — | -3.8% |
| Total current liabilities | $101.52M | $101.00M | $110.98M | $98.13M | — | +0.5% |
| Current debt | — | — | $2.13M | — | $2.30M | — |
| Long-term debt | $111.31M | $55.39M | $26.91M | $23.66M | — | +100.9% |
| Total debt | $204.29M | $158.13M | $152.97M | $152.96M | — | +29.2% |
| Total liabilities | $325.93M | $287.64M | $275.02M | $258.16M | — | +13.3% |
| Retained earnings | -$625.28M | -$573.87M | -$475.97M | -$355.21M | — | -9.0% |
| Shareholder equity | -$29.69M | $20.20M | $115.42M | $174.26M | — | -247.0% |
| Working capital | $35.20M | $25.36M | $30.83M | $63.33M | — | +38.8% |
| Net tangible assets | -$36.03M | $11.31M | $93.23M | $143.15M | — | -418.7% |
| Shares issued | 4.33M | 4.30M | 4.22M | 3.66M | — | +0.7% |
| Line item | 2025 | 2024 | 2023 | 2022 | 2021 | YoY |
|---|---|---|---|---|---|---|
| Net income | -$51.51M | -$98.10M | -$121.22M | -$92.72M | — | +47.5% |
| Depreciation & amortisation | $24.06M | $35.35M | $25.11M | $17.49M | — | -31.9% |
| Stock-based compensation | $1.73M | $2.81M | $4.88M | $3.37M | — | -38.6% |
| Change in working capital | -$24.22M | $4.27M | $22.45M | -$4.41M | — | -667.0% |
| Operating cash flow | -$33.83M | -$17.85M | -$54.66M | -$28.77M | — | -89.5% |
| Capital expenditure | -$8.74M | -$7.53M | -$15.23M | -$38.16M | — | -16.1% |
| Investing cash flow | -$8.28M | -$7.53M | -$16.06M | -$34.50M | — | -9.9% |
| Share buybacks | $0 | $0 | -$105.00K | $0 | — | — |
| Dividends paid | — | — | $0 | $0 | -$1.18M | — |
| Financing cash flow | $37.44M | $27.53M | $55.83M | $13.41M | — | +36.0% |
| Free cash flow | -$42.57M | -$25.38M | -$69.90M | -$66.93M | — | -67.7% |
| End cash position | $24.34M | $29.01M | $26.86M | $41.75M | — | -16.1% |
| Line item | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | YoY |
|---|---|---|---|---|---|---|
| Total revenue | $98.27M | $95.73M | $140.69M | $118.77M | $105.10M | +2.7% |
| Operating revenue | $98.27M | $95.73M | $140.69M | $118.77M | $105.10M | +2.7% |
| Cost of revenue | $53.86M | $60.53M | $81.71M | $67.92M | $62.59M | -11.0% |
| Gross profit | $44.41M | $35.20M | $58.98M | $50.85M | $42.51M | +26.2% |
| Research & development | $2.48M | $2.45M | $2.61M | $2.37M | $2.18M | +1.5% |
| Selling, general & admin | $46.18M | $49.59M | $58.56M | $55.32M | $50.44M | -6.9% |
| Total operating expense | $48.66M | $52.04M | $61.16M | $57.69M | $52.62M | -6.5% |
| Operating income | -$4.25M | -$16.84M | -$2.19M | -$6.84M | -$10.10M | +74.8% |
| Net interest income | -$7.81M | -$8.22M | -$8.34M | -$8.20M | -$7.46M | +5.0% |
| Pre-tax income | -$3.21M | -$30.53M | -$3.17M | -$11.70M | -$17.32M | +89.5% |
| Tax provision | $32.00K | $47.00K | $59.00K | $53.00K | $54.00K | -31.9% |
| Net income | -$3.23M | -$30.54M | -$3.21M | -$11.72M | -$17.34M | +89.4% |
| Net income to common | -$3.23M | -$30.54M | -$3.21M | -$11.72M | -$17.34M | +89.4% |
| Basic EPS | -0.74 | -7.00 | -0.75 | -2.75 | -4.00 | +89.4% |
| Diluted EPS | -0.74 | -7.00 | -0.75 | -2.75 | -4.00 | +89.4% |
| EBIT | $4.60M | -$22.31M | $5.17M | -$3.49M | -$9.86M | +120.6% |
| EBITDA | $9.06M | -$17.88M | $9.58M | $6.29M | -$5.03M | +150.7% |
| Basic shares | 4.35M | 4.34M | 4.33M | 4.33M | 4.33M | +0.4% |
| Diluted shares | 4.36M | 4.34M | 4.34M | 4.34M | 4.33M | +0.6% |
| Line item | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | 2025-03-31 | YoY |
|---|---|---|---|---|---|---|---|
| Cash & equivalents | $23.30M | $24.95M | $24.34M | $32.36M | $34.25M | — | -6.6% |
| Cash & short-term investments | $23.30M | $24.95M | $24.34M | $32.36M | $34.25M | — | -6.6% |
| Accounts receivable | $26.23M | $21.14M | $41.27M | $25.21M | $21.08M | — | +24.1% |
| Inventory | $55.40M | $58.09M | $59.73M | $65.77M | $60.90M | — | -4.6% |
| Total current assets | $114.47M | $115.58M | $136.72M | $136.41M | $125.93M | — | -1.0% |
| Property, plant & equipment | $138.19M | $142.92M | $145.23M | $150.16M | $160.69M | — | -3.3% |
| Goodwill & intangibles | $5.91M | $6.15M | $6.35M | $6.89M | $7.58M | — | -3.9% |
| Total assets | $264.50M | $271.99M | $296.26M | $302.12M | $303.79M | — | -2.8% |
| Total current liabilities | $219.71M | $93.21M | $101.52M | $97.10M | $84.44M | — | +135.7% |
| Current debt | $127.01M | — | — | — | — | — | — |
| Long-term debt | — | $119.20M | $111.31M | $102.89M | $94.54M | $72.74M | — |
| Total debt | $215.18M | $211.10M | $204.29M | $200.10M | $195.46M | — | +1.9% |
| Total liabilities | $328.30M | $332.13M | $325.93M | $329.03M | $319.37M | — | -1.2% |
| Retained earnings | -$659.05M | -$655.82M | -$625.28M | -$622.07M | -$610.35M | — | -0.5% |
| Shareholder equity | -$63.77M | -$60.12M | -$29.69M | -$26.94M | -$15.64M | — | -6.1% |
| Working capital | -$105.24M | $22.36M | $35.20M | $39.31M | $41.49M | — | -570.6% |
| Net tangible assets | -$69.68M | -$66.28M | -$36.03M | -$33.83M | -$23.22M | — | -5.1% |
| Shares issued | 4.35M | 4.35M | 4.33M | 4.33M | 4.33M | — | +0.2% |
| Line item | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | YoY |
|---|---|---|---|---|---|---|
| Net income | -$3.25M | -$30.58M | -$3.23M | -$11.75M | -$17.37M | +89.4% |
| Depreciation & amortisation | $4.46M | $4.43M | $4.41M | $9.78M | $4.83M | +0.8% |
| Stock-based compensation | -$377.00K | $156.00K | $464.00K | $420.00K | $477.00K | -341.7% |
| Change in working capital | -$690.00K | $13.72M | -$9.98M | -$929.00K | $1.59M | -105.0% |
| Operating cash flow | $647.00K | $2.99M | -$5.80M | -$968.00K | -$3.99M | -78.4% |
| Capital expenditure | -$2.30M | -$2.03M | -$2.21M | -$1.02M | -$3.10M | -13.2% |
| Investing cash flow | -$2.30M | -$2.03M | -$2.21M | -$922.00K | -$3.00M | -13.2% |
| Financing cash flow | $0 | -$346.00K | $0 | $0 | $19.61M | +100.0% |
| Free cash flow | -$1.66M | $956.00K | -$8.01M | -$1.99M | -$7.10M | -273.1% |
| End cash position | $23.30M | $24.95M | $24.34M | $32.36M | $34.25M | -6.6% |
Options analytics
Put / call volume
0.16
Call-heavy session
Put / call open interest
0.00
Positioning, not flow
Max pain
2.50
+15.7% from spot
ATM implied vol
109.4%
Nearest strike to spot
Skew (10% OTM)
-109.4%
Calls bid over puts
Call volume
131
Contracts, this expiry
Put volume
21
Contracts, this expiry
Heaviest call OI
2.50
1.54K contracts
Heaviest put OI
2.50
0 contracts
Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.
Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.
Earnings
Reported vs expected · EPS
| Quarter | Est. | Actual | Surprise |
|---|---|---|---|
| Jun 2026 | -2.23 | -1.52 | +31.8% |
| Mar 2026 | -3.18 | -3.25 | -2.2% |
| Dec 2025 | -1.38 | -0.50 | +63.6% |
| Sep 2025 | -2.44 | -2.00 | +18.0% |
Forward consensus
| Period | EPS | Analysts | Revenue | Growth |
|---|---|---|---|---|
| Current quarter | -1.81 | 1 | $114.13M | -3.9% |
| Next quarter | -0.53 | 1 | $136.41M | -3.0% |
| Current year | -6.96 | 1 | $446.44M | -4.8% |
| Next year | -5.66 | 3 | $476.27M | +6.7% |
Analyst targets & ownership
Mean target$25.00
High target$25.00
Low target$25.00
Implied upside1057.41%
Analyst count1
ConsensusNONE
Strong buy / Buy0 / 1
Hold2
Sell / Strong sell0 / 0
Held by insiders4.93%
Held by institutions57.14%
Institutions holding70
Price targets, consensus spread, insider and institutional ownership.
Moving averages & technicals
SMA 10
2.30
-6.25% from price
SMA 20
2.64
-18.17% from price
SMA 50
4.85
-55.50% from price
SMA 100
7.10
-69.60% from price
SMA 200
11.87
-81.81% from price
EMA 12
2.41
-10.35% from price
EMA 26
3.13
-30.93% from price
EMA 50
4.49
-51.90% from price
RSI (14)
26.6
Oversold
MACD (12,26,9)
-0.72
Hist 0.10
ATR (14)
0.25
11.78% of price
Realised vol 30D
117.8%
Annualised
Bollinger upper
3.54
20, 2σ
Bollinger lower
1.74
20, 2σ
50 / 200 cross
Death
4.85 vs 11.87
Trend bias
Below 200
-81.81%
Options chain
Calls
| Strike | Last | Bid | Ask | Vol | OI | IV |
|---|---|---|---|---|---|---|
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
Puts
| Strike | Last | Bid | Ask | Vol | OI | IV |
|---|---|---|---|---|---|---|
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
Every listed expiry, both sides of the book, with volume, open interest and implied volatility.
Risk profile
Beta vs SPY
0.65
Less volatile than market
Correlation to SPY
0.10
Largely independent
Realised vol 30D
117.8%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-91.3%
Peak to trough
Max drawdown 5Y
-99.6%
Peak to trough
ATR 14
0.25
11.78% of price
Beta (reported)
1.45
5Y monthly, from filing
Short interest
Shares short
113.70K
Prior 98.53K
Change vs prior
+15.4%
Shorts adding
% of float
5.00%
Normal
% of shares out
2.61%
Against total outstanding
Days to cover
3.4
Liquid
Float
2.26M
Freely tradeable shares
Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.
Rating changes
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Apr 29, 26 | UBS | MAINTAINED | Neutral | Neutral |
| Apr 29, 26 | Keybanc | DOWNGRADE | Overweight | Sector Weight |
| Apr 1, 26 | UBS | MAINTAINED | Neutral | Neutral |
| Mar 26, 25 | Wedbush | MAINTAINED | Neutral | Neutral |
| Sep 4, 24 | Wedbush | DOWNGRADE | Outperform | Neutral |
| Aug 6, 24 | Craig-Hallum | MAINTAINED | Hold | Hold |
| May 8, 24 | Wedbush | MAINTAINED | Outperform | Outperform |
| Mar 21, 24 | Roth MKM | MAINTAINED | Buy | Buy |
| Mar 13, 24 | Roth MKM | UPGRADE | Neutral | Buy |
| Mar 13, 24 | Craig-Hallum | MAINTAINED | Hold | Hold |
| Mar 13, 24 | Wedbush | MAINTAINED | Outperform | Outperform |
| Mar 7, 24 | Roth MKM | MAINTAINED | Neutral | Neutral |
Dividends & splits
Forward rate—
Forward yield0.00%
5-year avg yield—
Payout ratio—
Ex-dividend date—
Next pay date—
Last split1:25
Split dateJul 20, 2026
SEC filings
Corporate Changes & Voting Matters
8-K · 2026-10-05
Periodic Financial Reports
10-Q · 2026-08-11
Corporate Changes & Voting Matters
8-K · 2026-08-10
Corporate Changes & Voting Matters
8-K · 2026-07-22
Corporate Changes & Voting Matters
8-K · 2026-07-16
Corporate Changes & Voting Matters
8-K · 2026-07-07
Corporate Changes & Voting Matters
8-K · 2026-06-10
Proxy Statements
DEF 14A · 2026-06-08
Headlines
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Can Kimberly-Clark's Pricing Actions Offset Rising Input Cost Risks?
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1 Stock Under $10 to Own for Decades and 2 We Find Risky
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HAIN's Q4 Loss Wider Than Expected, Sales Beat Estimates
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Can Kimberly-Clark's North America Business Accelerate in Second Half?
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Can Cost Savings Offset Inflation & Protect Clorox's Margins?
Zacks · 34d ago
PRIVATE STRATEGY · BY QUALIFICATION
The same data. A different seat.
The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.