PLNT
Planet Fitness, Inc.
NYSEUSDEQUITY
Consumer Cyclical
DELAYED
Sell
-43/100
Last price
42.25
▲ 0.18 (0.43%)
MARKET · —
Price
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Open
—
Prev close
42.07
Day high
42.82
Day low
41.77
Volume
1.88M
Market cap
$3.20B
P/E (TTM)
14.37
52W range
37.03 – 114.26
Trailing performance
Returnvs SPY
1W
+3.71%
+1.8%
1M
-16.95%
-18.1%
3M
-18.26%
-22.8%
6M
-43.09%
-61.3%
YTD
-61.05%
-75.3%
1Y
-58.01%
-74.4%
3Y
-14.09%
-96.3%
5Y
—
—
Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.
Unusual options activity
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
That is the normal state — most contracts trade well inside their existing open interest.
Contracts trading at or above their open interest, ranked by notional and where the print landed.
Free account
5 more panels on PLNT open with an account.
Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.
Insider net activity
Net shares
+142.65K
Net buying
Buy transactions
22
149.65K shares
Sell transactions
1
7.00K shares
Net transactions
+23
Buys less sells
Sell : buy shares
0.0 : 1
Mixed
Insider-held shares
364.05K
Total on file
Insider transactions
| Date | Insider | Action | Shares | Value | Held |
|---|---|---|---|---|---|
| Oct 1, 26 | ANDERSON ENSHALLA Director |
STOCK | 627 | $0 | Direct |
| Sep 14, 26 | BODE WILLIAM Chief Operating Officer |
SELL | 7.00K | $358.54K | Direct |
| Sep 14, 26 | BODE WILLIAM Chief Operating Officer |
CONVERSION | 9.86K | $195.39K | Direct |
| Sep 14, 26 | TANCO CHRISTOPHER Director |
BUY | 2.33K | $119.26K | Indirect |
| Aug 10, 26 | SPINELLI STEPHEN JR. Director |
BUY | 10.00K | $492.80K | Direct |
| Jul 1, 26 | TANCO CHRISTOPHER Director |
STOCK | 438 | $0 | Direct |
| Jul 1, 26 | SINGH HARMIT J Director |
STOCK | 332 | $0 | Direct |
| Jul 1, 26 | SPINELLI STEPHEN JR. Director |
STOCK | 711 | $0 | Direct |
| Jul 1, 26 | RATHKE FRANCES G Director |
STOCK | 474 | $0 | Direct |
| Jul 1, 26 | BEARD STEPHEN W. Director |
STOCK | 332 | $0 | Direct |
| Jul 1, 26 | ANDERSON ENSHALLA Director |
STOCK | 450 | $0 | Direct |
| Jun 25, 26 | PRIYADARSHI SUDHANSHU SHEKHAR President |
STOCK | 92.83K | $0 | Direct |
| May 12, 26 | KEATING COLLEEN Chief Executive Officer |
BUY | 5.00K | $247.70K | Direct |
| May 8, 26 | RATHKE FRANCES G Director |
BUY | 5.00K | $231.05K | Indirect |
What this is, and what it is not
These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.
A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.
This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.
Officer and director trades in their own stock, straight from Form 4 filings.
Insider holders
| Name | Relation | Shares held | Latest |
|---|---|---|---|
BENSON CRAIG R |
Director | 21.56K | Stock Award(Grant) |
BODE WILLIAM |
Chief Operating Officer | 32.94K | Sale |
DUNAWAY CAMBRIA W |
Director | 20.86K | Stock Award(Grant) |
FITZGERALD THOMAS J III |
Chief Financial Officer | 27.28K | Sale |
KEATING COLLEEN |
Chief Executive Officer | 141.51K | Purchase |
PRIYADARSHI SUDHANSHU SHEKHAR |
President | 92.83K | Stock Award(Grant) |
RATHKE FRANCES G |
Director | 34.22K | Stock Award(Grant) |
SIMMONS JENNIFER |
Officer | 19.11K | Sale |
SPINELLI STEPHEN JR. |
Director | 45.52K | Purchase |
TANCO CHRISTOPHER |
Director | — | Purchase |
Fundamentals
Market cap$3.20B
Enterprise value$5.79B
Revenue (TTM)$1.30B
Gross profit$761.80M
EBITDA$577.78M
Net income$237.85M
EPS (TTM)$2.94
Free cash flow$156.15M
Total cash$400.76M
Total debt$3.01B
Book value / share$-8.15
Shares outstanding75.22M
Float69.98M
Short % of float13.78%
Dividend yield0.00%
Beta (5Y)1.05
Valuation & profitability ratios
Trailing P/E14.37
Forward P/E11.54
PEG ratio0.92
Price / sales—
Price / book—
EV / revenue4.45
EV / EBITDA10.02
Gross margin58.53%
Operating margin33.65%
Profit margin18.27%
Return on equity—
Return on assets8.54%
Debt / equity—
Current ratio1.58
Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.
Financial statements
| Line item | 2025 | 2024 | 2023 | 2022 | YoY |
|---|---|---|---|---|---|
| Total revenue | $1.32B | $1.18B | $1.07B | $936.77M | +12.1% |
| Operating revenue | $1.32B | $1.18B | $1.07B | $936.77M | +12.1% |
| Cost of revenue | $636.43M | $566.64M | $513.74M | $462.74M | +12.3% |
| Gross profit | $687.71M | $615.02M | $557.59M | $474.03M | +11.8% |
| Selling, general & admin | $137.63M | $129.15M | $124.93M | $114.85M | +6.6% |
| Total operating expense | $293.03M | $290.82M | $284.72M | $243.96M | +0.8% |
| Operating income | $394.68M | $324.20M | $272.86M | $230.08M | +21.7% |
| Net interest income | -$85.25M | -$76.92M | -$68.83M | -$83.62M | -10.8% |
| Pre-tax income | $308.98M | $246.73M | $207.54M | $161.44M | +25.2% |
| Tax provision | $85.87M | $68.44M | $58.51M | $50.52M | +25.5% |
| Net income | $219.10M | $172.04M | $138.31M | $99.40M | +27.4% |
| Net income to common | $219.10M | $172.04M | $138.31M | $99.40M | +27.4% |
| Basic EPS | 2.62 | 2.01 | 1.63 | 1.18 | +30.3% |
| Diluted EPS | 2.62 | 2.00 | 1.62 | 1.18 | +31.0% |
| EBIT | $417.22M | $346.76M | $294.12M | $250.07M | +20.3% |
| EBITDA | $573.01M | $507.11M | $443.53M | $374.09M | +13.0% |
| Basic shares | 83.52M | 85.62M | 84.90M | 84.14M | -2.5% |
| Diluted shares | 83.73M | 85.83M | 85.19M | 84.54M | -2.4% |
| Line item | 2025 | 2024 | 2023 | 2022 | YoY |
|---|---|---|---|---|---|
| Cash & equivalents | $345.65M | $293.15M | $275.84M | $409.84M | +17.9% |
| Cash & short-term investments | $452.41M | $407.31M | $350.74M | $409.84M | +11.1% |
| Accounts receivable | $70.43M | $77.14M | $41.89M | $46.24M | -8.7% |
| Inventory | $7.58M | $6.15M | $4.68M | $5.27M | +23.3% |
| Total current assets | $658.39M | $588.02M | $471.82M | $555.53M | +12.0% |
| Property, plant & equipment | $876.07M | $819.16M | $771.41M | $695.76M | +6.9% |
| Goodwill & intangibles | $998.86M | $1.04B | $1.09B | $1.12B | -4.3% |
| Total assets | $3.10B | $3.07B | $2.97B | $2.85B | +1.1% |
| Total current liabilities | $312.49M | $282.50M | $251.33M | $244.53M | +10.6% |
| Current debt | $23.88M | $22.50M | $20.75M | $20.75M | +6.1% |
| Long-term debt | $2.46B | $2.15B | $1.96B | $1.98B | +14.4% |
| Total debt | $2.90B | $2.58B | $2.37B | $2.34B | +12.6% |
| Total liabilities | $3.59B | $3.29B | $3.09B | $3.07B | +9.2% |
| Retained earnings | -$1.11B | -$822.16M | -$691.46M | -$703.72M | -34.7% |
| Shareholder equity | -$482.78M | -$215.38M | -$115.65M | -$199.01M | -124.2% |
| Working capital | $345.90M | $305.52M | $220.49M | $311.00M | +13.2% |
| Net tangible assets | -$1.48B | -$1.26B | -$1.21B | -$1.32B | -17.7% |
| Shares issued | 80.45M | 84.32M | 86.76M | 83.43M | -4.6% |
| Line item | 2025 | 2024 | 2023 | 2022 | YoY |
|---|---|---|---|---|---|
| Net income | $220.26M | $174.24M | $147.03M | $110.46M | +26.4% |
| Depreciation & amortisation | $155.78M | $160.35M | $149.41M | $124.02M | -2.8% |
| Stock-based compensation | $12.33M | $8.91M | $7.91M | $8.07M | +38.4% |
| Change in working capital | $13.92M | -$19.63M | $6.88M | -$21.15M | +170.9% |
| Operating cash flow | $418.42M | $343.87M | $330.25M | $240.21M | +21.7% |
| Capital expenditure | -$163.67M | -$155.06M | -$135.99M | -$100.06M | -5.6% |
| Investing cash flow | -$160.16M | -$208.71M | -$339.99M | -$506.57M | +23.3% |
| Share buybacks | -$500.37M | -$300.20M | -$125.03M | -$94.31M | -66.7% |
| Financing cash flow | -$198.09M | -$105.00M | -$141.42M | $135.72M | -88.7% |
| Free cash flow | $254.75M | $188.81M | $194.27M | $140.15M | +34.9% |
| End cash position | $411.96M | $349.67M | $322.12M | $472.50M | +17.8% |
| Line item | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | YoY |
|---|---|---|---|---|---|---|
| Total revenue | $365.22M | $337.24M | $376.26M | $330.35M | $340.88M | +8.3% |
| Operating revenue | $365.22M | $337.24M | $376.26M | $330.35M | $340.88M | +8.3% |
| Cost of revenue | $179.12M | $165.75M | $191.31M | $159.38M | $159.64M | +8.1% |
| Gross profit | $186.11M | $171.48M | $184.95M | $170.97M | $181.24M | +8.5% |
| Selling, general & admin | $34.41M | $34.15M | $37.29M | $30.52M | $35.51M | +0.7% |
| Total operating expense | $62.30M | $72.81M | $78.94M | $63.90M | $78.84M | -14.4% |
| Operating income | $123.81M | $98.67M | $106.00M | $107.07M | $102.40M | +25.5% |
| Net interest income | -$28.13M | -$27.30M | -$23.96M | -$20.41M | -$20.49M | -3.0% |
| Pre-tax income | $96.13M | $71.98M | $78.30M | $87.73M | $83.85M | +33.6% |
| Tax provision | $28.51M | $19.31M | $16.75M | $27.97M | $24.93M | +47.7% |
| Net income | $67.08M | $51.55M | $60.39M | $58.83M | $58.02M | +30.1% |
| Net income to common | $67.08M | $51.55M | $60.39M | $58.83M | $58.02M | +30.1% |
| Basic EPS | 0.87 | 0.65 | 0.73 | 0.70 | 0.69 | +33.8% |
| Diluted EPS | 0.87 | 0.65 | 0.73 | 0.70 | 0.69 | +33.8% |
| EBIT | $129.53M | $104.95M | $107.82M | $114.07M | $110.03M | +23.4% |
| EBITDA | $169.67M | $145.20M | $147.79M | $153.18M | $148.46M | +16.9% |
| Basic shares | 77.03M | 79.58M | 82.54M | 83.52M | 83.86M | -3.2% |
| Diluted shares | 77.15M | 79.79M | 82.85M | 83.72M | 84.06M | -3.3% |
| Line item | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | YoY |
|---|---|---|---|---|---|---|
| Cash & equivalents | $298.26M | $375.27M | $345.65M | $329.02M | $335.72M | -20.5% |
| Cash & short-term investments | $400.76M | $473.81M | $452.41M | $443.38M | $442.72M | -15.4% |
| Accounts receivable | $65.62M | $41.08M | $70.43M | $70.42M | $72.85M | +59.7% |
| Inventory | $9.22M | $4.81M | $7.58M | $6.98M | $4.35M | +91.7% |
| Total current assets | $628.09M | $687.07M | $658.39M | $625.65M | $637.38M | -8.6% |
| Property, plant & equipment | $871.14M | $850.88M | $876.07M | $851.64M | $847.96M | +2.4% |
| Goodwill & intangibles | $982.70M | $990.73M | $998.86M | $1.01B | $1.03B | -0.8% |
| Total assets | $3.00B | $3.10B | $3.10B | $3.06B | $3.12B | -3.2% |
| Total current liabilities | $396.51M | $331.74M | $312.49M | $300.44M | $310.19M | +19.5% |
| Current debt | $100.75M | $25.75M | $23.88M | $22.50M | $22.50M | +291.3% |
| Long-term debt | $2.45B | $2.45B | $2.46B | $2.14B | $2.14B | -0.2% |
| Total debt | $2.96B | $2.89B | $2.90B | $2.58B | $2.59B | +2.7% |
| Total liabilities | $3.62B | $3.59B | $3.59B | $3.25B | $3.28B | +0.9% |
| Retained earnings | -$1.24B | -$1.11B | -$1.11B | -$814.83M | -$774.75M | -12.2% |
| Shareholder equity | -$612.74M | -$482.22M | -$482.78M | -$194.76M | -$158.69M | -27.1% |
| Working capital | $231.57M | $355.33M | $345.90M | $325.21M | $327.19M | -34.8% |
| Net tangible assets | -$1.60B | -$1.47B | -$1.48B | -$1.20B | -$1.18B | -8.3% |
| Shares issued | 75.51M | 79.12M | 80.45M | 82.98M | 83.91M | -4.6% |
| Line item | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | YoY |
|---|---|---|---|---|---|---|
| Net income | $67.40M | $51.80M | $60.71M | $59.18M | $58.30M | +30.1% |
| Depreciation & amortisation | $40.14M | $40.25M | $39.97M | $39.11M | $38.43M | -0.3% |
| Stock-based compensation | $3.29M | $2.98M | $3.20M | $2.99M | $3.51M | +10.3% |
| Change in working capital | -$16.46M | $39.18M | -$10.90M | $9.18M | -$24.78M | -142.0% |
| Operating cash flow | $45.93M | $147.52M | $109.06M | $131.47M | $43.97M | -68.9% |
| Capital expenditure | -$41.92M | -$25.50M | -$50.09M | -$54.78M | -$34.27M | -64.4% |
| Investing cash flow | $4.62M | -$47.20M | -$54.12M | -$35.08M | -$42.86M | +109.8% |
| Share buybacks | -$200.15M | -$51.10M | -$350.35M | -$97.94M | -$2.08M | -291.6% |
| Financing cash flow | -$135.84M | -$55.61M | -$28.51M | -$103.50M | -$10.73M | -144.3% |
| Free cash flow | $4.00M | $122.02M | $58.97M | $76.69M | $9.70M | -96.7% |
| End cash position | $371.21M | $456.50M | $411.96M | $385.41M | $392.18M | -18.7% |
Options analytics
Put / call volume
0.86
Call-heavy session
Put / call open interest
—
Positioning, not flow
Max pain
30.00
-29.0% from spot
ATM implied vol
1.6%
Nearest strike to spot
Skew (10% OTM)
+12.5%
Puts bid over calls
Call volume
171
Contracts, this expiry
Put volume
147
Contracts, this expiry
Heaviest call OI
30.00
0 contracts
Heaviest put OI
30.00
0 contracts
Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.
Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.
Earnings
Reported vs expected · EPS
| Quarter | Est. | Actual | Surprise |
|---|---|---|---|
| Jun 2026 | 0.85 | 0.88 | +3.9% |
| Mar 2026 | 0.63 | 0.74 | +17.6% |
| Dec 2025 | 0.79 | 0.83 | +4.8% |
| Sep 2025 | 0.74 | 0.80 | +8.2% |
Forward consensus
| Period | EPS | Analysts | Revenue | Growth |
|---|---|---|---|---|
| Current quarter | 0.81 | 15 | $348.39M | +5.5% |
| Next quarter | 0.82 | 15 | $371.21M | -1.3% |
| Current year | 3.26 | 16 | $1.42B | +7.5% |
| Next year | 3.66 | 17 | $1.52B | +7.0% |
Analyst targets & ownership
Mean target$65.31
High target$106.00
Low target$49.20
Implied upside54.57%
Analyst count17
ConsensusBUY
Strong buy / Buy3 / 9
Hold6
Sell / Strong sell0 / 0
Held by insiders0.48%
Held by institutions117.13%
Institutions holding566
Price targets, consensus spread, insider and institutional ownership.
Moving averages & technicals
SMA 10
41.64
+1.46% from price
SMA 20
45.40
-6.95% from price
SMA 50
49.65
-14.91% from price
SMA 100
50.90
-16.99% from price
SMA 200
67.13
-37.06% from price
EMA 12
43.16
-2.12% from price
EMA 26
45.69
-7.53% from price
EMA 50
48.35
-12.62% from price
RSI (14)
35.7
Neutral
MACD (12,26,9)
-2.53
Hist -0.08
ATR (14)
2.18
5.16% of price
Realised vol 30D
45.5%
Annualised
Bollinger upper
53.75
20, 2σ
Bollinger lower
37.06
20, 2σ
50 / 200 cross
Death
49.65 vs 67.13
Trend bias
Below 200
-37.06%
Options chain
Calls
| Strike | Last | Bid | Ask | Vol | OI | IV |
|---|---|---|---|---|---|---|
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
Puts
| Strike | Last | Bid | Ask | Vol | OI | IV |
|---|---|---|---|---|---|---|
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
Every listed expiry, both sides of the book, with volume, open interest and implied volatility.
Risk profile
Beta vs SPY
0.28
Less volatile than market
Correlation to SPY
0.07
Largely independent
Realised vol 30D
45.5%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-63.8%
Peak to trough
Max drawdown 5Y
-64.3%
Peak to trough
ATR 14
2.18
5.16% of price
Beta (reported)
1.05
5Y monthly, from filing
Short interest
Shares short
7.95M
Prior 6.66M
Change vs prior
+19.3%
Shorts adding
% of float
13.78%
Elevated
% of shares out
10.57%
Against total outstanding
Days to cover
4.8
Liquid
Float
69.98M
Freely tradeable shares
Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.
Rating changes
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Oct 5, 26 | RBC Capital | MAINTAINED | Outperform | Outperform |
| Oct 5, 26 | Baird | MAINTAINED | Outperform | Outperform |
| Aug 18, 26 | Morgan Stanley | MAINTAINED | Equal-Weight | Equal-Weight |
| Aug 7, 26 | RBC Capital | MAINTAINED | Outperform | Outperform |
| Jul 20, 26 | Canaccord Genuity | MAINTAINED | Buy | Buy |
| Jul 9, 26 | JP Morgan | MAINTAINED | Overweight | Overweight |
| May 20, 26 | Roth Capital | MAINTAINED | Buy | Buy |
| May 15, 26 | UBS | MAINTAINED | Buy | Buy |
| May 8, 26 | Macquarie | MAINTAINED | Neutral | Neutral |
| May 8, 26 | TD Cowen | DOWNGRADE | Buy | Hold |
| May 8, 26 | RBC Capital | MAINTAINED | Outperform | Outperform |
| May 8, 26 | Guggenheim | MAINTAINED | Buy | Buy |
Dividends & splits
Forward rate—
Forward yield0.00%
5-year avg yield—
Payout ratio0.00%
Ex-dividend dateNov 18, 2016
Next pay dateDec 5, 2016
Last split—
Split date—
SEC filings
Periodic Financial Reports
10-Q · 2026-08-06
Corporate Changes & Voting Matters
8-K · 2026-06-25
Corporate Changes & Voting Matters
8-K · 2026-05-11
Corporate Changes & Voting Matters
8-K · 2026-05-07
Annual Report to Shareholders
ARS · 2026-03-25
Corporate Changes & Voting Matters
8-K · 2026-03-16
Corporate Changes & Voting Matters
8-K · 2026-03-09
Periodic Financial Reports
10-K · 2026-02-25
Headlines
RBC Cuts Price Target on Planet Fitness to $60 From $65, Keeps Outperform Rating
MT Newswires · 2d ago
How to Pretend to Understand Muse and Other ‘Persistent Agents’
Barrons.com · 5d ago
Planet Fitness COO Dumps 23% of His Direct Equity Stake After the Stock Crashed
Motley Fool · 6d ago
Planet Fitness (PLNT) Stock May Sit Below Fair Value As Earnings Reset
Simply Wall St. · 13d ago
How Meta’s Muse Threatens ‘Ghost Members’ at Planet Fitness as PLNT Stock Plunges
Barchart · 13d ago
I Put Meta’s Muse AI Agent to Work. It Saved Me $25 a Month—and Found Me a Doctor.
Barrons.com · 13d ago
DLC Sells Randhurst Village Following Transformative Leasing and Redevelopment
PR Newswire · 13d ago
PlantArcBio's Yield Increasing and Drought-Tolerance Genes Deliver Stronger Yields in First Open-Field Corn Trial
PR Newswire · 13d ago
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