HRI

Herc Holdings Inc.
NYSEUSDEQUITY Industrials DELAYED
Last price
127.25
▼ 7.48 (5.56%)
MARKET · —

Price

1D — H — L — Range — Vol —
Drag pan · Pinch zoom · Hold crosshair · pick a tool then drag to draw
Open
134.48
Prev close
134.73
Day high
132.29
Day low
127.00
Volume
62.21K
Market cap
$4.25B
P/E (TTM)
83.17
52W range
88.45 – 188.35

Day trading desk

Current session · delayed
Gap from prior close
-0.19%
Prior close 134.73
VWAP
129.92
-2.06% from price
Relative volume
0.10×
Quiet session
Session range
5.69%
127.25 – 134.48
Position in range
0%
Near session low
ATR (14D)
7.84
6.16% of price
Prior day high
141.29
PDH
Prior day low
134.35
PDL
Bid / ask spread
—
Quote not published
Session volume
59.90K
Avg 615.36K

VWAP and the session figures are computed from the delayed intraday series on this page, so they lag the live tape and will not match a broker's real-time VWAP exactly. Turn on Prior day H/L/C, Opening range and Volume profile in the chart's Studies menu to see these levels drawn on price.

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
+1.96% +0.5%
1M
-13.01% -14.1%
3M
-12.15% -15.1%
6M
+25.34% +10.8%
YTD
-14.24% -27.8%
1Y
+0.68% -14.6%
3Y
+11.21% -70.0%
5Y
— —

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Unusual options activity

Account required
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Free account

5 more panels on HRI open with an account.

Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.

Insider net activity

6m · Form 4 rollup
Net shares
0
Net selling
Buy transactions
0
0 shares
Sell transactions
0
—
Net transactions
0
Buys less sells
Sell : buy shares
—
Not enough filings
Insider-held shares
730.48K
Total on file

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Aug 21, 26
OLSSON ERIK
Director
BUY 3.08K $502.86K Direct
Aug 18, 26
PERES TAMIR
Chief Technology Officer
STOCK 2.26K $0 Direct
Aug 18, 26
OLSSON ERIK
Director
STOCK 639 $0 Direct
May 14, 26
KELLY MICHAEL A
Director
STOCK 1.03K $0 Direct
May 14, 26
CAMPBELL PATRICK D
Director
STOCK 2.10K $150.03K Direct
May 14, 26
OLIN JOHN A
Director
STOCK 1.03K $0 Direct
Feb 27, 26
OLIN JOHN A
Director
BUY 3.00K $427.41K Direct
Feb 3, 26
SILBER LAWRENCE HARRIS
Chief Executive Officer
STOCK 45.91K $0 Direct
Feb 3, 26
CUNNINGHAM CHRISTIAN J
Officer
STOCK 8.86K $0 Direct
Feb 3, 26
PERES TAMIR
Chief Technology Officer
STOCK 8.86K $0 Direct
Feb 3, 26
HUMPHREY MARK R
Chief Financial Officer
STOCK 9.39K $0 Direct
Feb 3, 26
SHEEK SAMUEL WADE
Officer
STOCK 8.12K $0 Direct
Feb 3, 26
BIRNBAUM AARON
Chief Operating Officer
STOCK 15.90K $0 Direct
Feb 3, 26
SCHUMACHER MARK ALAN
Officer
STOCK 3.03K $0 Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
BIRNBAUM AARON
Chief Operating Officer 59.43K Stock Award(Grant)
CAMPBELL PATRICK D
Director 15.61K Stock Award(Grant)
CUNNINGHAM CHRISTIAN J
Officer 58.13K Stock Award(Grant)
ENGQUIST JOHN MARTINDALE
Director 323.44K Stock Award(Grant)
HUMPHREY MARK R
Chief Financial Officer 34.37K Stock Award(Grant)
KELLY MICHAEL A
Director 16.61K Stock Award(Grant)
PERES TAMIR
Chief Technology Officer 46.35K Stock Award(Grant)
SCHUMACHER MARK ALAN
Officer 6.58K Stock Award(Grant)
SHEEK SAMUEL WADE
Officer 30.72K Stock Award(Grant)
SILBER LAWRENCE HARRIS
Chief Executive Officer 221.12K Stock Award(Grant)

Fundamentals

TTM · reported
Market cap$4.25B
Enterprise value$14.02B
Revenue (TTM)$4.86B
Gross profit$1.55B
EBITDA$931.00M
Net income$49.00M
EPS (TTM)$1.53
Free cash flow$502.88M
Total cash$43.00M
Total debt$9.56B
Book value / share$56.59
Shares outstanding33.43M
Float30.62M
Short % of float9.75%
Dividend yield2.08%
Beta (5Y)2.05

Valuation & profitability ratios

Account required
Trailing P/E83.17
Forward P/E11.64
PEG ratio0.04
Price / sales—
Price / book2.25
EV / revenue2.89
EV / EBITDA15.06
Gross margin31.94%
Operating margin12.21%
Profit margin1.01%
Return on equity2.58%
Return on assets2.87%
Debt / equity505.71
Current ratio1.10
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Financial statements

As reported · 4 years · 5 quarters
Blank means not reported, not zero
Line item2025202420232022YoY
Total revenue $4.33B$3.37B$3.28B$2.74B +28.3%
Operating revenue $4.33B$3.37B$3.28B$2.74B +28.3%
Cost of revenue $2.92B$2.22B$2.06B$1.68B +31.6%
Gross profit $1.41B$1.16B$1.22B$1.06B +22.0%
Selling, general & admin $564.00M$469.00M$440.00M$411.00M +20.3%
Total operating expense $788.00M$596.00M$552.00M$506.00M +32.2%
Operating income $622.00M$560.00M$671.00M$559.00M +11.1%
Net interest income -$416.00M-$260.00M-$224.00M-$122.00M -60.0%
Pre-tax income $1.00M$291.00M$447.00M$434.00M -99.7%
Tax provision $0$80.00M$100.00M$104.00M -100.0%
Net income $1.00M$211.00M$347.00M$330.00M -99.5%
Net income to common $1.00M$211.00M$347.00M$330.00M -99.5%
Basic EPS 0.037.4312.1811.15 -99.6%
Diluted EPS 0.037.4012.0910.92 -99.6%
EBIT $417.00M$551.00M$671.00M$556.00M -24.3%
EBITDA $1.50B$1.36B$1.43B$1.19B +10.3%
Basic shares 31.30M28.40M28.50M29.60M +10.2%
Diluted shares 31.40M28.50M28.70M30.20M +10.2%

Options analytics

Account required
Put / call volume
0.06
Call-heavy session
Put / call open interest
0.43
Positioning, not flow
Max pain
140.00
+10.0% from spot
ATM implied vol
96.5%
Nearest strike to spot
Skew (10% OTM)
-1.4%
Calls bid over puts
Call volume
218
Contracts, this expiry
Put volume
14
Contracts, this expiry
Heaviest call OI
145.00
243 contracts
Heaviest put OI
125.00
148 contracts

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
Jun 2026 0.731.43 +95.0%
Mar 2026 -0.210.21 +201.2%
Dec 2025 1.872.07 +11.0%
Sep 2025 2.312.22 -4.1%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter 2.96 9 $1.34B +3.1%
Next quarter 2.44 8 $1.26B +4.5%
Current year 7.14 10 $4.95B +13.1%
Next year 10.93 11 $5.36B +8.3%

Analyst targets & ownership

Account required
Mean target$189.08
High target$240.00
Low target$135.00
Implied upside48.60%
Analyst count12
ConsensusBUY
Strong buy / Buy2 / 6
Hold2
Sell / Strong sell0 / 1
Held by insiders2.19%
Held by institutions106.56%
Institutions holding443
Free account required

Price targets, consensus spread, insider and institutional ownership.

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
132.00
-3.60% from price
SMA 20
136.05
-6.48% from price
SMA 50
149.23
-14.73% from price
SMA 100
146.28
-13.01% from price
SMA 200
141.01
-9.76% from price
EMA 12
133.81
-4.91% from price
EMA 26
138.44
-8.08% from price
EMA 50
142.77
-10.87% from price
RSI (14)
39.1
Neutral
MACD (12,26,9)
-4.63
Hist 0.25
ATR (14)
7.84
6.16% of price
Realised vol 30D
50.8%
Annualised
Bollinger upper
146.69
20, 2σ
Bollinger lower
125.42
20, 2σ
50 / 200 cross
Golden
149.23 vs 141.01
Trend bias
Below 200
-9.76%

Options chain

Account required
Expiry
Spot 127.25
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

Risk profile

Daily returns · 1Y window
Beta vs SPY
1.76
More volatile than market
Correlation to SPY
0.40
Loosely linked
Realised vol 30D
50.8%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-49.7%
Peak to trough
Max drawdown 5Y
-62.0%
Peak to trough
ATR 14
7.84
6.16% of price
Beta (reported)
2.05
5Y monthly, from filing

Short interest

Semi-monthly exchange report · lags by ~2 weeks
Shares short
2.43M
Prior 2.04M
Change vs prior
+19.2%
Shorts adding
% of float
9.75%
Normal
% of shares out
7.28%
Against total outstanding
Days to cover
5.0
Liquid
Float
30.62M
Freely tradeable shares

Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.

Rating changes

105 on file
DateFirm ActionFromTo
Sep 10, 26 JP Morgan UPGRADE Neutral Overweight
Aug 17, 26 Wells Fargo MAINTAINED Overweight Overweight
Jul 29, 26 BNP Paribas MAINTAINED Neutral Neutral
Jul 29, 26 Keybanc MAINTAINED Overweight Overweight
Jul 14, 26 Citigroup MAINTAINED Buy Buy
Jul 13, 26 JP Morgan MAINTAINED Neutral Neutral
Jun 29, 26 BNP Paribas INITIATED — Neutral
Apr 30, 26 Citigroup MAINTAINED Buy Buy
Apr 29, 26 Wells Fargo MAINTAINED Overweight Overweight
Apr 13, 26 Citigroup MAINTAINED Buy Buy
Apr 13, 26 Wells Fargo MAINTAINED Overweight Overweight
Apr 10, 26 JP Morgan MAINTAINED Neutral Neutral

Dividends & splits

Declared · from the issuer
Forward rate$2.80 / yr
Forward yield2.08%
5-year avg yield1.28%
Payout ratio183.01%
Ex-dividend dateSep 2, 2026
Next pay dateSep 16, 2026
Last split1:3
Split dateJul 1, 2016

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.