HOG

Harley-Davidson, Inc.
NYSEUSDEQUITY Consumer Cyclical DELAYED
Last price
26.94
▲ 0.75 (2.86%)
MARKET · —

Price

1D — H — L — Range — Vol —
Drag pan · Pinch zoom · Hold crosshair · pick a tool then drag to draw
Open
—
Prev close
26.19
Day high
27.14
Day low
26.53
Volume
2.27M
Market cap
$2.80B
P/E (TTM)
14.80
52W range
17.09 – 28.86

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
+8.54% +6.6%
1M
-4.81% -6.0%
3M
+6.23% +1.7%
6M
+27.20% +9.0%
YTD
+31.48% +17.2%
1Y
-5.04% -21.5%
3Y
-18.51% -100.8%
5Y
— —

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Unusual options activity

Account required
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Free account

5 more panels on HOG open with an account.

Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.

Insider net activity

6m · Form 4 rollup
Net shares
+92.08K
Net buying
Buy transactions
12
102.97K shares
Sell transactions
7
10.89K shares
Net transactions
+19
Buys less sells
Sell : buy shares
0.1 : 1
Mixed
Insider-held shares
1.23M
Total on file
Bought 102.97KSold 10.89K

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Oct 1, 26
ROOT JONATHAN R
Chief Financial Officer
SELL 1.56K $38.09K Direct
Sep 24, 26
NOVA DANIEL J.
Director
— 5.17K — Direct
Sep 1, 26
ROOT JONATHAN R
Chief Financial Officer
SELL 1.55K $42.67K Direct
Aug 11, 26
LITTLETON GAYLE
Officer
BUY 7.50K $197.85K Direct
Aug 10, 26
STARRS ARTHUR FRANCIS III
Chief Executive Officer
BUY 10.00K $258.94K Direct
Aug 3, 26
ROOT JONATHAN R
Chief Financial Officer
SELL 1.55K $38.66K Direct
Jul 31, 26
NOVA DANIEL J.
Director
BUY 40.00K $982.70K Direct
Jul 1, 26
ROOT JONATHAN R
Chief Financial Officer
SELL 1.55K $37.98K Direct
Jun 1, 26
ROOT JONATHAN R
Chief Financial Officer
SELL 1.55K $37.09K Direct
May 21, 26
REINTJES MATTHEW JOSEPH
Director
STOCK 2.48K $0 Direct
May 21, 26
NOVA DANIEL J.
Director
STOCK 4.74K $0 Direct
May 19, 26
ROOT JONATHAN R
Chief Financial Officer
SELL 1.55K $37.62K Direct
May 14, 26
FARLEY JAMES D JR
Director
— 6.01K — Direct
May 14, 26
ALSTEAD TROY M
Director
— 6.01K — Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
ALSTEAD TROY M
Director 41.25K Conversion of Exercise of derivative security
FARLEY JAMES D JR
Director 22.22K Conversion of Exercise of derivative security
KRAUSE PAUL J
Officer 30.61K Sale
KRISHNAN JAGDISH
Officer 28.13K Conversion of Exercise of derivative security
LINEBARGER NORMAN THOMAS
Director 29.07K Stock Award(Grant)
NOVA DANIEL J.
Director 52.77K Conversion of Exercise of derivative security
ROOT JONATHAN R
Chief Financial Officer 40.04K Sale
STARRS ARTHUR FRANCIS III
Chief Executive Officer 25.00K Purchase
SYLVESTER MARYROSE T
Director 27.89K Conversion of Exercise of derivative security
ZEITZ JOCHEN
Chief Executive Officer 656.16K Conversion of Exercise of derivative security

Fundamentals

TTM · reported
Market cap$2.80B
Enterprise value$3.84B
Revenue (TTM)$4.24B
Gross profit$1.19B
EBITDA$427.42M
Net income$202.64M
EPS (TTM)$1.82
Free cash flow$110.03M
Total cash$1.28B
Total debt$2.31B
Book value / share$29.78
Shares outstanding104.07M
Float102.94M
Short % of float24.16%
Dividend yield2.78%
Beta (5Y)1.32

Valuation & profitability ratios

Account required
Trailing P/E14.80
Forward P/E13.46
PEG ratio2.04
Price / sales—
Price / book0.90
EV / revenue0.91
EV / EBITDA8.99
Gross margin27.99%
Operating margin5.63%
Profit margin4.78%
Return on equity6.09%
Return on assets1.62%
Debt / equity74.04
Current ratio1.90
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Financial statements

As reported · 4 years · 5 quarters
Blank means not reported, not zero
Line item2025202420232022YoY
Total revenue $4.47B$5.19B$5.84B$5.76B -13.8%
Operating revenue $4.47B$5.19B$5.84B$5.76B -13.8%
Cost of revenue $3.13B$3.38B$3.65B$3.62B -7.3%
Gross profit $1.34B$1.81B$2.18B$2.13B -25.8%
Selling, general & admin $1.15B$1.15B$1.18B$1.08B +0.2%
Total operating expense $956.08M$1.39B$1.40B$1.22B -31.3%
Operating income $386.63M$416.63M$779.08M$909.28M -7.2%
Net interest income -$33.44M-$30.75M-$30.79M-$31.23M -8.8%
Pre-tax income $458.73M$517.14M$866.88M$931.23M -11.3%
Tax provision $129.58M$71.96M$171.83M$192.02M +80.1%
Net income $338.74M$455.36M$706.59M$741.41M -25.6%
Net income to common $338.74M$455.36M$706.59M$741.41M -25.6%
Basic EPS 2.823.464.965.01 -18.5%
Diluted EPS 2.783.444.874.96 -19.2%
EBIT $492.18M$547.89M$897.66M$962.47M -10.2%
EBITDA $664.55M$708.56M$1.06B$1.11B -6.2%
Basic shares 120.07M131.45M142.38M148.01M -8.7%
Diluted shares 121.26M132.29M145.10M149.35M -8.3%

Options analytics

Account required
Put / call volume
1.06
Put-heavy session
Put / call open interest
—
Positioning, not flow
Max pain
19.00
-29.5% from spot
ATM implied vol
1.6%
Nearest strike to spot
Skew (10% OTM)
0.0%
Calls bid over puts
Call volume
111
Contracts, this expiry
Put volume
118
Contracts, this expiry
Heaviest call OI
19.00
0 contracts
Heaviest put OI
22.00
0 contracts

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
Jun 2026 0.640.75 +16.7%
Mar 2026 0.230.22 -3.1%
Dec 2025 -1.06-2.44 -129.2%
Sep 2025 1.643.10 +89.3%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter 0.47 13 $1.07B -0.4%
Next quarter -0.79 13 $549.38M +44.9%
Current year 0.67 14 $3.78B +5.7%
Next year 1.97 14 $3.93B +3.8%

Analyst targets & ownership

Account required
Mean target$27.90
High target$33.00
Low target$17.00
Implied upside3.56%
Analyst count10
ConsensusBUY
Strong buy / Buy0 / 6
Hold7
Sell / Strong sell2 / 0
Held by insiders1.18%
Held by institutions112.01%
Institutions holding576
Free account required

Price targets, consensus spread, insider and institutional ownership.

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
25.34
+6.32% from price
SMA 20
26.08
+3.31% from price
SMA 50
26.56
+1.43% from price
SMA 100
25.85
+4.20% from price
SMA 200
23.34
+15.42% from price
EMA 12
25.72
+4.73% from price
EMA 26
26.11
+3.17% from price
EMA 50
26.21
+2.78% from price
RSI (14)
56.2
Neutral
MACD (12,26,9)
-0.39
Hist 0.06
ATR (14)
1.01
3.75% of price
Realised vol 30D
34.9%
Annualised
Bollinger upper
28.14
20, 2σ
Bollinger lower
24.01
20, 2σ
50 / 200 cross
Golden
26.56 vs 23.34
Trend bias
Above 200
+15.42%

Options chain

Account required
Expiry
Spot 26.94
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

Risk profile

Daily returns · 1Y window
Beta vs SPY
0.83
Less volatile than market
Correlation to SPY
0.28
Largely independent
Realised vol 30D
34.9%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-39.1%
Peak to trough
Max drawdown 5Y
-66.8%
Peak to trough
ATR 14
1.01
3.75% of price
Beta (reported)
1.32
5Y monthly, from filing

Short interest

Semi-monthly exchange report · lags by ~2 weeks
Shares short
18.52M
Prior 18.71M
Change vs prior
-1.0%
Shorts covering
% of float
24.16%
Heavily shorted
% of shares out
17.79%
Against total outstanding
Days to cover
11.2
Crowded exit
Float
102.94M
Freely tradeable shares

Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.

Rating changes

235 on file
DateFirm ActionFromTo
Oct 5, 26 Citigroup UPGRADE Neutral Buy
Sep 8, 26 Citigroup MAINTAINED Neutral Neutral
Sep 2, 26 UBS MAINTAINED Neutral Neutral
Aug 17, 26 DA Davidson MAINTAINED Buy Buy
Jul 28, 26 Morgan Stanley MAINTAINED Underweight Underweight
Jul 24, 26 Baird MAINTAINED Neutral Neutral
Jul 20, 26 Loop Capital UPGRADE Hold Buy
Jul 13, 26 Citigroup MAINTAINED Neutral Neutral
Jul 6, 26 DA Davidson MAINTAINED Buy Buy
May 19, 26 Morgan Stanley MAINTAINED Underweight Underweight
May 11, 26 UBS MAINTAINED Neutral Neutral
May 7, 26 Citigroup MAINTAINED Neutral Neutral

Dividends & splits

Declared · from the issuer
Forward rate$0.75 / yr
Forward yield2.78%
5-year avg yield2.00%
Payout ratio40.38%
Ex-dividend dateSep 15, 2026
Next pay dateSep 29, 2026
Last split2:1
Split dateApr 10, 2000

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.