HAR.F
Harley-Davidson, Inc.
FrankfurtEUREQUITY
Consumer Cyclical
DELAYED
Last price
24.01
▲ 0.05 (0.21%)
MARKET · —
Price
Chart style
Interval
Intraday intervals only cover recent history. The site picks the finest interval the range allows.
Overlays
Session levels
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Both series are rebased to 0% at the left edge, so the lines show relative performance rather than price.
Tool
1D
—
H —
L —
Range —
Vol —
vs
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Open
23.74
Prev close
23.96
Day high
24.01
Day low
23.74
Volume
13
Market cap
$2.50B
P/E (TTM)
15.59
52W range
14.88 – 26.23
Day trading desk
Gap from prior close
+3.99%
Prior close 22.83
VWAP
—
—
Relative volume
0.00×
Quiet session
Session range
1.14%
23.74 – 24.01
Position in range
100%
Near session high
ATR (14D)
0.88
3.66% of price
Prior day high
23.55
PDH
Prior day low
22.83
PDL
Bid / ask spread
—
Quote not published
Session volume
—
Avg 104
VWAP and the session figures are computed from the delayed intraday series on this page, so they lag the live tape and will not match a broker's real-time VWAP exactly. Turn on Prior day H/L/C, Opening range and Volume profile in the chart's Studies menu to see these levels drawn on price.
Trailing performance
Returnvs SPY
1W
+2.17%
+3.4%
1M
+4.17%
+0.9%
3M
+20.25%
+17.9%
6M
+47.67%
+35.8%
YTD
+36.52%
+24.6%
1Y
+3.72%
-16.4%
3Y
-22.51%
-97.5%
5Y
-23.08%
—
Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.
Unusual options activity
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
That is the normal state — most contracts trade well inside their existing open interest.
Contracts trading at or above their open interest, ranked by notional and where the print landed.
Free account
10 more panels on HAR.F open with an account.
Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.
Insider net activity
Net shares
0
Net selling
Buy transactions
0
0 shares
Sell transactions
0
—
Net transactions
0
Buys less sells
Sell : buy shares
—
Not enough filings
Insider-held shares
1.23M
Total on file
Insider transactions
| Date | Insider | Action | Shares | Value | Held |
|---|---|---|---|---|---|
| Aug 11, 26 | LITTLETON GAYLE Officer |
BUY | 7.50K | $197.85K | Direct |
| Aug 10, 26 | STARRS ARTHUR FRANCIS III Chief Executive Officer |
BUY | 10.00K | $258.94K | Direct |
| Aug 3, 26 | ROOT JONATHAN R Chief Financial Officer |
SELL | 1.55K | $38.66K | Direct |
| Jul 31, 26 | NOVA DANIEL J. Director |
BUY | 40.00K | $982.70K | Direct |
| Jul 1, 26 | ROOT JONATHAN R Chief Financial Officer |
SELL | 1.55K | $37.98K | Direct |
| Jun 1, 26 | ROOT JONATHAN R Chief Financial Officer |
SELL | 1.55K | $37.09K | Direct |
| May 21, 26 | REINTJES MATTHEW JOSEPH Director |
STOCK | 2.48K | $0 | Direct |
| May 21, 26 | NOVA DANIEL J. Director |
STOCK | 4.74K | $0 | Direct |
| May 19, 26 | ROOT JONATHAN R Chief Financial Officer |
SELL | 1.55K | $37.62K | Direct |
| May 14, 26 | FLEES LORI ANN Director |
— | 6.01K | — | Direct |
| May 14, 26 | GOLSTON ALLAN C Director |
— | 3.01K | — | Direct |
| May 14, 26 | SYLVESTER MARYROSE T Director |
— | 6.01K | — | Direct |
| May 14, 26 | MASOOD RAFEH Director |
— | 6.01K | — | Direct |
| May 14, 26 | FARLEY JAMES D JR Director |
— | 6.01K | — | Direct |
What this is, and what it is not
These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.
A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.
This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.
Officer and director trades in their own stock, straight from Form 4 filings.
Insider holders
| Name | Relation | Shares held | Latest |
|---|---|---|---|
ALSTEAD TROY M |
Director | 41.25K | Conversion of Exercise of derivative security |
FARLEY JAMES D JR |
Director | 22.22K | Conversion of Exercise of derivative security |
KRAUSE PAUL J |
Officer | 30.61K | Sale |
KRISHNAN JAGDISH |
Officer | 28.13K | Conversion of Exercise of derivative security |
LINEBARGER NORMAN THOMAS |
Director | 29.07K | Stock Award(Grant) |
NOVA DANIEL J. |
Director | 47.60K | Purchase |
ROOT JONATHAN R |
Chief Financial Officer | 43.03K | Sale |
STARRS ARTHUR FRANCIS III |
Chief Executive Officer | 25.00K | Purchase |
SYLVESTER MARYROSE T |
Director | 27.89K | Conversion of Exercise of derivative security |
ZEITZ JOCHEN |
Chief Executive Officer | 656.16K | Conversion of Exercise of derivative security |
Fundamentals
Market cap$2.50B
Enterprise value$3.54B
Revenue (TTM)$4.24B
Gross profit$1.21B
EBITDA$447.22M
Net income$202.64M
EPS (TTM)$1.54
Free cash flow$122.41M
Total cash$1.28B
Total debt$2.31B
Book value / share$25.49
Shares outstanding104.07M
Float102.94M
Short % of float—
Dividend yield2.65%
Beta (5Y)1.29
Valuation & profitability ratios
Trailing P/E15.59
Forward P/E7.12
PEG ratio2.90
Price / sales—
Price / book0.94
EV / revenue0.84
EV / EBITDA7.91
Gross margin28.46%
Operating margin7.24%
Profit margin4.78%
Return on equity6.09%
Return on assets1.75%
Debt / equity74.04
Current ratio1.90
Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.
Financial statements
| Line item | 2025 | 2024 | 2023 | 2022 | YoY |
|---|---|---|---|---|---|
| Total revenue | $4.47B | $5.19B | $5.84B | $5.76B | -13.8% |
| Operating revenue | $4.47B | $5.19B | $5.84B | $5.76B | -13.8% |
| Cost of revenue | $3.13B | $3.38B | $3.65B | $3.62B | -7.3% |
| Gross profit | $1.34B | $1.81B | $2.18B | $2.13B | -25.8% |
| Selling, general & admin | $1.15B | $1.15B | $1.18B | $1.08B | +0.2% |
| Total operating expense | $956.08M | $1.39B | $1.40B | $1.22B | -31.3% |
| Operating income | $386.63M | $416.63M | $779.08M | $909.28M | -7.2% |
| Net interest income | -$33.44M | -$30.75M | -$30.79M | -$31.23M | -8.8% |
| Pre-tax income | $458.73M | $517.14M | $866.88M | $931.23M | -11.3% |
| Tax provision | $129.58M | $71.96M | $171.83M | $192.02M | +80.1% |
| Net income | $338.74M | $455.36M | $706.59M | $741.41M | -25.6% |
| Net income to common | $338.74M | $455.36M | $706.59M | $741.41M | -25.6% |
| Basic EPS | 2.82 | 3.46 | 4.96 | 5.01 | -18.5% |
| Diluted EPS | 2.78 | 3.44 | 4.87 | 4.96 | -19.2% |
| EBIT | $492.18M | $547.89M | $897.66M | $962.47M | -10.2% |
| EBITDA | $664.55M | $708.56M | $1.06B | $1.11B | -6.2% |
| Basic shares | 120.07M | 131.45M | 142.38M | 148.01M | -8.7% |
| Diluted shares | 121.26M | 132.29M | 145.10M | 149.35M | -8.3% |
| Line item | 2025 | 2024 | 2023 | 2022 | YoY |
|---|---|---|---|---|---|
| Cash & equivalents | $3.09B | $1.59B | $1.53B | $1.43B | +94.5% |
| Cash & short-term investments | $3.09B | $1.59B | $1.53B | $1.43B | +94.5% |
| Accounts receivable | $1.21B | $2.27B | $2.38B | $2.03B | -46.7% |
| Inventory | $730.90M | $745.79M | $929.95M | $950.96M | -2.0% |
| Total current assets | $5.59B | $5.00B | $5.16B | $4.75B | +11.8% |
| Property, plant & equipment | $832.77M | $820.92M | $801.37M | $733.82M | +1.4% |
| Goodwill & intangibles | $63.91M | $61.66M | $69.72M | $68.48M | +3.7% |
| Total assets | $8.04B | $11.88B | $12.14B | $11.49B | -32.3% |
| Total current liabilities | $2.66B | $3.56B | $3.38B | $3.53B | -25.3% |
| Current debt | $1.32B | $2.49B | $2.13B | $2.46B | -47.1% |
| Long-term debt | $1.65B | $4.47B | $4.99B | $4.46B | -63.1% |
| Total debt | $3.05B | $7.03B | $7.20B | $6.96B | -56.5% |
| Total liabilities | $4.89B | $8.72B | $8.89B | $8.59B | -44.0% |
| Retained earnings | $3.72B | $3.47B | $3.10B | $2.49B | +7.3% |
| Shareholder equity | $3.14B | $3.17B | $3.25B | $2.90B | -0.8% |
| Working capital | $2.93B | $1.44B | $1.78B | $1.22B | +103.5% |
| Net tangible assets | $3.08B | $3.10B | $3.18B | $2.84B | -0.9% |
| Shares issued | 172.58M | 171.98M | 171.22M | 170.40M | +0.3% |
| Line item | 2025 | 2024 | 2023 | 2022 | YoY |
|---|---|---|---|---|---|
| Net income | $329.15M | $445.18M | $695.05M | $739.21M | -26.1% |
| Depreciation & amortisation | $172.37M | $160.67M | $158.11M | $151.94M | +7.3% |
| Stock-based compensation | $31.75M | $49.01M | $82.90M | $54.35M | -35.2% |
| Change in working capital | $255.02M | $98.45M | $24.32M | -$388.40M | +159.0% |
| Operating cash flow | $568.92M | $1.06B | $754.89M | $548.46M | -46.5% |
| Capital expenditure | -$153.68M | -$196.56M | -$207.40M | -$151.67M | +21.8% |
| Investing cash flow | $3.78B | -$383.33M | -$512.30M | -$773.01M | +1,085.8% |
| Share buybacks | -$843.27M | -$459.83M | -$363.99M | -$338.63M | -83.4% |
| Dividends paid | -$86.39M | -$91.22M | -$96.31M | -$93.18M | +5.3% |
| Financing cash flow | -$3.01B | -$572.32M | -$174.65M | -$201.97M | -426.0% |
| Free cash flow | $415.24M | $867.27M | $547.48M | $396.79M | -52.1% |
| End cash position | $3.09B | $1.74B | $1.65B | $1.58B | +77.6% |
| Line item | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | 2025-03-31 | YoY |
|---|---|---|---|---|---|---|---|
| Total revenue | $1.23B | $1.17B | $496.16M | $1.34B | $1.31B | — | +4.9% |
| Operating revenue | $1.23B | $1.17B | $496.16M | $1.34B | $1.31B | — | +4.9% |
| Cost of revenue | $839.88M | $833.43M | $551.80M | $874.57M | $844.37M | — | +0.8% |
| Gross profit | $390.56M | $339.10M | -$55.65M | $466.14M | $462.73M | — | +15.2% |
| Selling, general & admin | $296.91M | $302.45M | $298.38M | $292.88M | $300.56M | — | -1.8% |
| Total operating expense | $314.55M | $315.61M | $305.41M | -$8.61M | $350.30M | — | -0.3% |
| Operating income | $76.01M | $23.49M | -$361.06M | $474.76M | $112.44M | — | +223.5% |
| Net interest income | -$3.62M | -$3.57M | -$7.88M | -$10.18M | -$7.70M | — | -1.5% |
| Pre-tax income | $95.28M | $42.10M | -$341.01M | $491.55M | $130.17M | — | +126.3% |
| Tax provision | $16.29M | $17.97M | -$58.46M | $116.38M | $24.42M | — | -9.3% |
| Net income | $79.81M | $24.77M | -$279.30M | $377.37M | $107.57M | — | +222.1% |
| Net income to common | $79.81M | $24.77M | -$279.30M | $377.37M | $107.57M | — | +222.1% |
| Basic EPS | 0.76 | 0.23 | -2.44 | — | 0.89 | 1.07 | +230.4% |
| Diluted EPS | 0.75 | 0.22 | -2.44 | — | 0.88 | 1.07 | +240.9% |
| EBIT | $98.90M | $45.67M | -$333.13M | $501.73M | $137.86M | — | +116.6% |
| EBITDA | $141.46M | $89.81M | -$287.10M | $545.94M | $178.29M | — | +57.5% |
| Basic shares | 105.10M | 110.02M | 114.31M | — | 121.52M | 123.95M | -4.5% |
| Diluted shares | 108.57M | 110.77M | 114.31M | — | 122.20M | 124.72M | -2.0% |
| Line item | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | YoY |
|---|---|---|---|---|---|---|
| Cash & equivalents | $1.90B | $1.81B | $3.09B | $1.78B | $1.59B | +5.0% |
| Cash & short-term investments | $1.90B | $1.81B | $3.09B | $1.78B | $1.59B | +5.0% |
| Accounts receivable | $1.40B | $1.47B | $1.21B | $1.53B | $2.45B | -5.2% |
| Inventory | $500.94M | $622.19M | $730.90M | $512.19M | $630.29M | -19.5% |
| Total current assets | $4.59B | $4.74B | $5.59B | $8.24B | $5.15B | -3.2% |
| Property, plant & equipment | $768.20M | $801.73M | $832.77M | $786.39M | $801.43M | -4.2% |
| Goodwill & intangibles | $63.61M | $63.44M | $63.91M | $63.85M | $63.84M | +0.3% |
| Total assets | $7.25B | $7.25B | $8.04B | $10.57B | $12.05B | +0.0% |
| Total current liabilities | $2.41B | $2.48B | $2.66B | $3.28B | $3.77B | -2.7% |
| Current debt | $1.11B | $996.93M | $1.32B | $2.01B | $2.49B | +11.5% |
| Long-term debt | $1.13B | $1.13B | $1.65B | $3.15B | $4.37B | -0.4% |
| Total debt | $2.31B | $2.20B | $3.05B | $5.21B | $6.91B | +4.9% |
| Total liabilities | $4.13B | $4.17B | $4.89B | $7.01B | $8.74B | -0.9% |
| Retained earnings | $3.78B | $3.72B | $3.72B | $4.02B | $3.66B | +1.6% |
| Shareholder equity | $3.10B | $3.06B | $3.14B | $3.57B | $3.32B | +1.1% |
| Working capital | $2.18B | $2.26B | $2.93B | $4.97B | $1.38B | -3.8% |
| Net tangible assets | $3.04B | $3.00B | $3.08B | $3.51B | $3.25B | +1.2% |
| Shares issued | 112.61M | 173.48M | 172.58M | 172.57M | 172.57M | -35.1% |
| Line item | 2026-06-30 | 2026-03-31 | 2025-12-31 | 2025-09-30 | 2025-06-30 | YoY |
|---|---|---|---|---|---|---|
| Net income | $78.98M | $24.12M | -$282.56M | $375.17M | $105.75M | +227.4% |
| Depreciation & amortisation | $42.56M | $44.14M | $46.03M | $44.21M | $40.42M | -3.6% |
| Stock-based compensation | $9.49M | $8.54M | $5.91M | $8.43M | $10.59M | +11.1% |
| Change in working capital | $75.09M | $56.31M | -$84.74M | $148.02M | $37.18M | +33.3% |
| Operating cash flow | $168.34M | -$228.02M | $152.02M | -$92.59M | $367.96M | +173.8% |
| Capital expenditure | -$12.90M | -$31.79M | -$51.59M | -$36.53M | -$35.59M | +59.4% |
| Investing cash flow | -$174.73M | -$92.00M | $3.57B | $295.33M | -$151.25M | -89.9% |
| Share buybacks | -$30.37M | -$70.02M | -$650.06M | -$100.07M | -$45.00K | +56.6% |
| Dividends paid | -$19.67M | -$21.54M | -$20.10M | -$21.53M | -$21.84M | +8.7% |
| Financing cash flow | $100.43M | -$959.34M | -$2.46B | -$131.16M | -$566.70M | +110.5% |
| Free cash flow | $155.43M | -$259.81M | $100.43M | -$129.12M | $332.37M | +159.8% |
| End cash position | $1.90B | $1.81B | $3.09B | $1.83B | $1.76B | +5.0% |
Options analytics
Put / call volume
—
—
Put / call open interest
—
Positioning, not flow
Max pain
—
—
ATM implied vol
—
Nearest strike to spot
Skew (10% OTM)
—
—
Call volume
0
Contracts, this expiry
Put volume
0
Contracts, this expiry
Heaviest call OI
—
—
Heaviest put OI
—
—
Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.
Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.
Earnings
Forward consensus
| Period | EPS | Analysts | Revenue | Growth |
|---|---|---|---|---|
| Current quarter | — | — | $1.07B | -0.6% |
| Next quarter | — | — | $548.46M | +44.6% |
| Current year | — | — | $3.79B | +5.9% |
| Next year | — | — | $3.92B | +3.6% |
Analyst targets & ownership
Mean target—
High target—
Low target—
Implied upside—
Analyst count—
ConsensusNONE
Strong buy / Buy— / —
Hold—
Sell / Strong sell— / —
Held by insiders1.18%
Held by institutions111.90%
Institutions holding581
Price targets, consensus spread, insider and institutional ownership.
Moving averages & technicals
SMA 10
22.95
+4.62% from price
SMA 20
22.34
+7.23% from price
SMA 50
22.22
+7.84% from price
SMA 100
21.16
+13.49% from price
SMA 200
19.49
+22.91% from price
EMA 12
22.90
+4.83% from price
EMA 26
22.57
+6.40% from price
EMA 50
22.10
+8.66% from price
RSI (14)
58.4
Neutral
MACD (12,26,9)
0.34
Hist 0.11
ATR (14)
0.88
3.67% of price
Realised vol 30D
56.1%
Annualised
Bollinger upper
24.04
20, 2σ
Bollinger lower
20.65
20, 2σ
50 / 200 cross
Golden
22.22 vs 19.49
Trend bias
Above 200
+22.91%
Options chain
Calls
| Strike | Last | Bid | Ask | Vol | OI | IV |
|---|---|---|---|---|---|---|
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
Puts
| Strike | Last | Bid | Ask | Vol | OI | IV |
|---|---|---|---|---|---|---|
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
Every listed expiry, both sides of the book, with volume, open interest and implied volatility.
Risk profile
Beta vs SPY
0.11
Less volatile than market
Correlation to SPY
0.03
Largely independent
Realised vol 30D
56.1%
Annualised
Market vol 1Y
12.8%
SPY, annualised
Max drawdown 1Y
-42.6%
Peak to trough
Max drawdown 5Y
-68.1%
Peak to trough
ATR 14
0.88
3.67% of price
Beta (reported)
1.29
5Y monthly, from filing
Rating changes
| Date | Firm | Action | From | To |
|---|---|---|---|---|
| Aug 17, 26 | DA Davidson | MAINTAINED | Buy | Buy |
| Jul 28, 26 | Morgan Stanley | MAINTAINED | Underweight | Underweight |
| Jul 24, 26 | Baird | MAINTAINED | Neutral | Neutral |
| Jul 20, 26 | Loop Capital | UPGRADE | Hold | Buy |
| Jul 13, 26 | Citigroup | MAINTAINED | Neutral | Neutral |
| Jul 6, 26 | DA Davidson | MAINTAINED | Buy | Buy |
| May 19, 26 | Morgan Stanley | MAINTAINED | Underweight | Underweight |
| May 11, 26 | UBS | MAINTAINED | Neutral | Neutral |
| May 7, 26 | Citigroup | MAINTAINED | Neutral | Neutral |
| May 6, 26 | Wells Fargo | MAINTAINED | Underweight | Underweight |
| Mar 11, 26 | Wells Fargo | INITIATED | — | Underweight |
| Mar 4, 26 | UBS | MAINTAINED | Neutral | Neutral |
Dividends & splits
Forward rate$0.63 / yr
Forward yield2.65%
5-year avg yield2.08%
Payout ratio40.83%
Ex-dividend dateJun 8, 2026
Next pay date—
Last split—
Split date—
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