ULTA

Ulta Beauty, Inc.
NasdaqGSUSDEQUITY Consumer Cyclical DELAYED
Last price
547.29
▲ 4.57 (0.84%)
MARKET · —

Price

1D — H — L — Range — Vol —
Drag pan · Pinch zoom · Hold crosshair · pick a tool then drag to draw
Open
501.51
Prev close
542.72
Day high
551.34
Day low
540.00
Volume
319.44K
Market cap
$23.40B
P/E (TTM)
19.78
52W range
443.60 – 714.97

Day trading desk

Current session · delayed
Gap from prior close
-7.59%
Prior close 542.72
VWAP
547.15
+0.03% from price
Relative volume
0.44×
Quiet session
Session range
9.93%
501.51 – 551.34
Position in range
92%
Near session high
ATR (14D)
13.86
2.53% of price
Prior day high
549.14
PDH
Prior day low
541.63
PDL
Bid / ask spread
—
Quote not published
Session volume
252.91K
Avg 577.90K

VWAP and the session figures are computed from the delayed intraday series on this page, so they lag the live tape and will not match a broker's real-time VWAP exactly. Turn on Prior day H/L/C, Opening range and Volume profile in the chart's Studies menu to see these levels drawn on price.

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
-0.11% -2.1%
1M
-2.98% -4.1%
3M
+20.25% +15.7%
6M
+2.83% -15.4%
YTD
-9.54% -23.8%
1Y
-1.65% -18.1%
3Y
+37.01% -45.2%
5Y
— —

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Unusual options activity

Account required
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Free account

5 more panels on ULTA open with an account.

Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.

Insider net activity

6m · Form 4 rollup
Net shares
+3.05K
Net buying
Buy transactions
9
6.03K shares
Sell transactions
3
2.98K shares
Net transactions
+12
Buys less sells
Sell : buy shares
0.5 : 1
Mixed
Insider-held shares
106.89K
Total on file
Bought 6.03KSold 2.98K

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Sep 17, 26
STEELMAN KECIA
Chief Executive Officer
SELL 2.00K $1.09M Direct
Sep 11, 26
NAGLER LORNA E
Director
SELL 600 $322.39K Direct
Sep 1, 26
GARCIA KELLY E
Chief Technology Officer
STOCK 2.93K $0 Direct
Sep 1, 26
OLSON BRIEANE LEE
Director
STOCK 271 $0 Direct
Jun 15, 26
MRKONIC GEORGE R JR
Director
SELL 383 $182.25K Direct
Jun 10, 26
GARCIA KELLY E
Director
STOCK 404 $0 Direct
Jun 10, 26
LANDRY STEPHENIE LEE
Director
STOCK 404 $0 Direct
Jun 10, 26
SMITH MICHAEL C
Director
STOCK 404 $0 Direct
Jun 10, 26
HALLIGAN CATHERINE ANN
Director
STOCK 404 $0 Direct
Jun 10, 26
MRKONIC GEORGE R JR
Director
STOCK 404 $0 Direct
Jun 10, 26
NAGLER LORNA E
Director
STOCK 404 $0 Direct
Jun 10, 26
BROK MARTIN
Director
STOCK 404 $0 Direct
Apr 7, 26
MRKONIC GEORGE R JR
Director
SELL 452 $243.76K Direct
Mar 31, 26
STEELMAN KECIA
Chief Executive Officer
STOCK 10.89K $0 Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
CARO JODI J
General Counsel 7.63K Sale
CASARES RENE GABRIEL
Officer 3.12K Stock Award(Grant)
DELOREFICE CHRISTOPHER
Chief Financial Officer 9.69K Stock Award(Grant)
GARCIA KELLY E
Chief Technology Officer 5.08K Stock Award(Grant)
LIALIOS CHRISTOPHER
Officer 3.55K Stock Award(Grant)
NAGLER LORNA E
Director 7.17K Sale
OYIBO PAULA M.
Chief Financial Officer 5.76K Stock Award(Grant)
RYAN ANITA JANE
Officer 9.14K Stock Award(Grant)
SMITH MICHAEL C
Director 2.67K Stock Award(Grant)
STEELMAN KECIA
Chief Executive Officer 40.49K Sale

Fundamentals

TTM · reported
Market cap$23.40B
Enterprise value$25.71B
Revenue (TTM)$12.96B
Gross profit$5.58B
EBITDA$1.93B
Net income$1.21B
EPS (TTM)$27.67
Free cash flow$914.09M
Total cash$213.45M
Total debt$2.52B
Book value / share$63.48
Shares outstanding42.76M
Float42.62M
Short % of float5.72%
Dividend yield0.00%
Beta (5Y)0.84

Valuation & profitability ratios

Account required
Trailing P/E19.78
Forward P/E17.06
PEG ratio1.71
Price / sales—
Price / book8.62
EV / revenue1.99
EV / EBITDA13.29
Gross margin43.10%
Operating margin12.51%
Profit margin9.34%
Return on equity46.12%
Return on assets14.84%
Debt / equity95.47
Current ratio1.35
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Financial statements

As reported · 5 years · 6 quarters
Blank means not reported, not zero
Line item2026202520242023YoY
Total revenue $12.39B$11.30B$11.21B$10.21B +9.7%
Operating revenue $12.39B$11.30B$11.21B$10.21B +9.7%
Cost of revenue $7.55B$6.91B$6.83B$6.16B +9.3%
Selling, general & admin $3.30B$2.81B$2.69B$2.40B +17.4%
Total operating expense $3.30B$2.81B$2.69B$2.40B +17.4%
Operating income $1.55B$1.58B$1.69B$1.65B -1.9%
Net interest income -$1.79M$15.09M$17.62M$4.93M -111.8%
Pre-tax income $1.53B$1.58B$1.70B$1.64B -3.1%
Tax provision $373.87M$378.95M$404.65M$401.14M -1.3%
Net income $1.15B$1.20B$1.29B$1.24B -4.0%
Net income to common $1.15B$1.20B$1.29B$1.24B -4.0%
Basic EPS 25.7225.4426.1824.17 +1.1%
Diluted EPS 25.6425.3426.0324.01 +1.2%
EBIT $1.55B$1.58B$1.69B$1.65B -1.9%
EBITDA $1.85B$1.85B$1.93B$1.89B +0.2%
Basic shares 44.84M47.21M49.30M51.40M -5.0%
Diluted shares 44.99M47.40M49.60M51.74M -5.1%

Options analytics

Account required
Put / call volume
0.40
Call-heavy session
Put / call open interest
2.24
Positioning, not flow
Max pain
547.50
+0.0% from spot
ATM implied vol
51.0%
Nearest strike to spot
Skew (10% OTM)
+6.8%
Puts bid over calls
Call volume
1.35K
Contracts, this expiry
Put volume
536
Contracts, this expiry
Heaviest call OI
620.00
732 contracts
Heaviest put OI
470.00
1.83K contracts

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
Jul 2026 6.206.55 +5.6%
Apr 2026 6.917.74 +12.0%
Jan 2026 8.038.01 -0.2%
Oct 2025 4.605.14 +11.7%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter 5.59 16 $2.99B +4.5%
Next quarter 9.07 16 $4.08B +4.7%
Current year 28.95 18 $13.28B +7.1%
Next year 31.99 18 $13.96B +5.2%

Analyst targets & ownership

Account required
Mean target$631.44
High target$731.00
Low target$500.00
Implied upside15.38%
Analyst count25
ConsensusBUY
Strong buy / Buy4 / 15
Hold9
Sell / Strong sell0 / 0
Held by insiders0.25%
Held by institutions103.75%
Institutions holding1.50K
Free account required

Price targets, consensus spread, insider and institutional ownership.

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
545.24
+0.38% from price
SMA 20
544.83
+0.45% from price
SMA 50
537.24
+1.87% from price
SMA 100
507.31
+7.88% from price
SMA 200
555.24
-1.43% from price
EMA 12
545.02
+0.42% from price
EMA 26
542.21
+0.94% from price
EMA 50
533.74
+2.54% from price
RSI (14)
53.1
Neutral
MACD (12,26,9)
2.81
Hist -1.37
ATR (14)
13.86
2.53% of price
Realised vol 30D
27.1%
Annualised
Bollinger upper
556.60
20, 2σ
Bollinger lower
533.06
20, 2σ
50 / 200 cross
Death
537.24 vs 555.24
Trend bias
Below 200
-1.43%

Options chain

Account required
Expiry
Spot 547.29
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

Risk profile

Daily returns · 1Y window
Beta vs SPY
0.56
Less volatile than market
Correlation to SPY
0.21
Largely independent
Realised vol 30D
27.1%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-36.2%
Peak to trough
Max drawdown 5Y
-44.6%
Peak to trough
ATR 14
13.86
2.53% of price
Beta (reported)
0.84
5Y monthly, from filing

Short interest

Semi-monthly exchange report · lags by ~2 weeks
Shares short
2.44M
Prior 2.00M
Change vs prior
+22.0%
Shorts adding
% of float
5.72%
Normal
% of shares out
5.71%
Against total outstanding
Days to cover
3.5
Liquid
Float
42.62M
Freely tradeable shares

Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.

Rating changes

715 on file
DateFirm ActionFromTo
Sep 15, 26 Wells Fargo UPGRADE Underweight Equal-Weight
Sep 14, 26 DA Davidson MAINTAINED Buy Buy
Sep 9, 26 BMO Capital INITIATED — Market Perform
Aug 28, 26 UBS MAINTAINED Buy Buy
Aug 28, 26 Citigroup MAINTAINED Neutral Neutral
Aug 28, 26 Barclays MAINTAINED Overweight Overweight
Aug 28, 26 DA Davidson MAINTAINED Buy Buy
Aug 28, 26 Goldman Sachs MAINTAINED Buy Buy
Aug 28, 26 B of A Securities MAINTAINED Buy Buy
Aug 25, 26 Deutsche Bank MAINTAINED Buy Buy
Jun 9, 26 TD Cowen MAINTAINED Buy Buy
Jun 4, 26 Citigroup MAINTAINED Neutral Neutral

Dividends & splits

Declared · from the issuer
Forward rate—
Forward yield0.00%
5-year avg yield—
Payout ratio0.00%
Ex-dividend dateMar 16, 2012
Next pay dateMay 15, 2012
Last split—
Split date—

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.