KR

Kroger Company (The)
NYSEUSDEQUITY Consumer Defensive DELAYED
Last price
57.82
▲ 1.50 (2.66%)
MARKET ·

Price

Open
56.26
Prev close
56.32
Day high
57.96
Day low
56.48
Volume
5.88M
Market cap
P/E (TTM)
33.86
52W range
54.15 – 76.58

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
+2.13% +3.5%
1M
+3.84% +0.1%
3M
-13.67% -16.8%
6M
-12.75% -23.8%
YTD
-7.33% -19.6%
1Y
-19.39% -39.4%
3Y
+23.14% -51.0%
5Y

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Fundamentals

TTM · reported
Market cap
Enterprise value$67.50B
Revenue (TTM)$148.65B
Gross profit$35.64B
EBITDA$8.08B
Net income$1.05B
EPS (TTM)$1.71
Free cash flow$2.99B
Total cash$2.87B
Total debt$24.19B
Book value / share$9.25
Shares outstanding
Float793.59M
Short % of float4.24%
Dividend yield2.49%
Beta (5Y)0.41

Valuation & profitability ratios

Account required
Trailing P/E33.86
Forward P/E10.45
PEG ratio0.55
Price / sales
Price / book6.26
EV / revenue0.45
EV / EBITDA8.35
Gross margin23.98%
Operating margin3.22%
Profit margin0.71%
Return on equity13.78%
Return on assets5.77%
Debt / equity373.45
Current ratio0.79
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
Apr 2026 1.591.58 -0.8%
Jan 2026 1.201.28 +6.5%
Oct 2025 1.031.05 +1.7%
Jul 2025 1.001.04 +4.3%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter 1.05 18 $34.59B +1.9%
Next quarter 1.18 18 $34.65B +2.3%
Current year 5.22 21 $151.13B +2.4%
Next year 5.54 22 $153.79B +1.8%

Analyst targets & ownership

Account required
Mean target$70.50
High target$86.00
Low target$58.00
Implied upside21.93%
Analyst count22
ConsensusBUY
Strong buy / Buy0 / 11
Hold13
Sell / Strong sell0 / 0
Held by insiders6.68%
Held by institutions82.67%
Institutions holding1.77K
Free account required

Price targets, consensus spread, insider and institutional ownership.

Insider net activity

6m · Form 4 rollup
Net shares
+229.17K
Net buying
Buy transactions
22
259.17K shares
Sell transactions
1
30.00K shares
Net transactions
+23
Buys less sells
Sell : buy shares
0.1 : 1
Mixed
Insider-held shares
53.30M
Total on file
Bought 259.17KSold 30.00K

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Jul 15, 26
BROWN KEVIN M
Director
STOCK 3.66K $0 Direct
Jul 15, 26
AUFREITER, NORA ANNE
Director
STOCK 3.66K $0 Direct
Jul 15, 26
SOURRY KNOX JUDITH AMANDA
Director
STOCK 3.66K $0 Direct
Jul 15, 26
VEMURI ASHOK
Director
STOCK 3.66K $0 Direct
Jul 15, 26
BUTIER MITCHELL R
Director
STOCK 3.66K $0 Direct
Jul 15, 26
SUTTON MARK S
Director
STOCK 3.66K $0 Direct
Jul 15, 26
SARGENT RONALD L
Director
STOCK 7.92K $0 Direct
Jul 15, 26
HOGUET KAREN M
Director
STOCK 3.66K $0 Direct
Jul 14, 26
COSSET YAEL
Officer
SELL 30.00K $1.76M Direct
Jun 25, 26
BUTIER MITCHELL R
Director
STOCK 289 $0 Direct
Mar 12, 26
JABBAR VALERIE L
Officer
STOCK 13.14K $0 Direct
Mar 12, 26
NICHOLS BRIAN W
Officer
STOCK 5.56K $0 Direct
Mar 12, 26
KENNERLEY DAVID JOHN CHRISTOPHER
Chief Financial Officer
STOCK 18.39K $0 Direct
Mar 12, 26
KELLEY JOSEPH MICHAEL
Officer
STOCK 9.35K $0 Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
ADCOCK MARY ELLEN
Officer 199.33K Stock Award(Grant)
AITKEN STUART W
Officer 220.54K Conversion of Exercise of derivative security
ARREAGA GABRIEL
Officer 75.06K Stock Award(Grant)
COSSET YAEL
Officer 127.87K Sale
JABBAR VALERIE L
Officer 88.67K Stock Award(Grant)
KIMBALL KENNETH C.
Officer 127.11K Conversion of Exercise of derivative security
MASSA TIMOTHY A
Officer 250.31K Stock Award(Grant)
MOORE CLYDE R
Director 85.85K Sale
SARGENT RONALD L
Director 262.91K Stock Award(Grant)
WHEATLEY CHRISTINE STRICK
Officer 97.74K Sale

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
56.56
+2.23% from price
SMA 20
57.25
+1.14% from price
SMA 50
58.16
-0.45% from price
SMA 100
62.51
-7.51% from price
SMA 200
64.39
-10.08% from price
EMA 12
56.85
+1.70% from price
EMA 26
57.37
+0.79% from price
EMA 50
58.72
-1.54% from price
RSI (14)
52.7
Neutral
MACD (12,26,9)
-0.52
Hist 0.13
ATR (14)
1.32
2.28% of price
Realised vol 30D
27.5%
Annualised
Bollinger upper
59.32
20, 2σ
Bollinger lower
55.18
20, 2σ
50 / 200 cross
Death
58.16 vs 64.39
Trend bias
Below 200
-10.08%

Risk profile

Daily returns · 1Y window
Beta vs SPY
-0.65
Less volatile than market
Correlation to SPY
-0.30
Largely independent
Realised vol 30D
27.5%
Annualised
Market vol 1Y
12.9%
SPY, annualised
Max drawdown 1Y
-26.5%
Peak to trough
Max drawdown 5Y
-31.7%
Peak to trough
ATR 14
1.32
2.28% of price
Beta (reported)
0.41
5Y monthly, from filing

Unusual options activity

Account required
Flagged2
Total notional$454.61K
Call notional$454.61K
Put notional$0
Tiltcall-weighted
Likely opening2 of 2
SideStrikeExpiryVolumeOpen int. Vol / OINotionalIV PrintScore
CALL 59.00 Aug 28, 26
6d
8.00K 66 121.2× $319.84K 37% at bid
77
CALL 60.00 Aug 28, 26
6d
7.49K 301 24.9× $134.77K 28% at bid
73
How this is calculated, and what it cannot see

A contract is flagged when today's volume approaches or exceeds its open interest, the position is worth at least $40,000, and at least 150 contracts changed hands. Open interest is what was outstanding at yesterday's close, so volume above it means the flow cannot all be closing — something is being opened.

The score weights four things: volume against open interest, dollar notional, volume against the rest of that chain, and where the last print sat inside the bid/ask spread.

What it cannot see. Volume here is a daily total, so ten small orders and one large one are indistinguishable — this is not block or sweep detection, which needs exchange-level time and sales. The print column compares the last trade to the current quote, which is a proxy for who was the aggressor, not a tagged flag. Quotes are delayed. A single large trade can be a hedge, a roll, or one leg of a spread, and none of those mean what a naked directional bet would mean.

Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Options analytics

Account required
Put / call volume
0.03
Call-heavy session
Put / call open interest
1.23
Positioning, not flow
Max pain
57.00
-1.6% from spot
ATM implied vol
31.5%
Nearest strike to spot
Skew (10% OTM)
+22.1%
Puts bid over calls
Call volume
15.95K
Contracts, this expiry
Put volume
482
Contracts, this expiry
Heaviest call OI
60.00
301 contracts
Heaviest put OI
55.00
395 contracts

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Options chain

Account required
ExpirySpot 57.82
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.