KR

The Kroger Co.
NYSEUSDEQUITY Consumer Defensive DELAYED
Last price
58.44
▼ 0.34 (0.58%)
MARKET · —

Price

1D — H — L — Range — Vol —
Drag pan · Pinch zoom · Hold crosshair · pick a tool then drag to draw
Open
58.67
Prev close
58.78
Day high
58.71
Day low
57.75
Volume
6.55M
Market cap
$34.50B
P/E (TTM)
32.63
52W range
54.15 – 76.58

Day trading desk

Current session · delayed
Gap from prior close
-0.19%
Prior close 58.78
VWAP
58.20
+0.41% from price
Relative volume
0.72×
Normal
Session range
1.99%
57.75 – 58.90
Position in range
60%
Mid range
ATR (14D)
1.40
2.40% of price
Prior day high
58.96
PDH
Prior day low
58.32
PDL
Bid / ask spread
—
Quote not published
Session volume
5.15M
Avg 7.17M

VWAP and the session figures are computed from the delayed intraday series on this page, so they lag the live tape and will not match a broker's real-time VWAP exactly. Turn on Prior day H/L/C, Opening range and Volume profile in the chart's Studies menu to see these levels drawn on price.

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
-3.92% -5.9%
1M
-0.31% -1.5%
3M
-1.53% -6.1%
6M
-19.63% -37.8%
YTD
-6.51% -20.8%
1Y
-11.90% -28.3%
3Y
+30.53% -51.7%
5Y
— —

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Unusual options activity

Account required
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Free account

5 more panels on KR open with an account.

Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.

Insider net activity

6m · Form 4 rollup
Net shares
-7.50K
Net selling
Buy transactions
11
95.40K shares
Sell transactions
2
102.90K shares
Net transactions
+13
Buys less sells
Sell : buy shares
1.1 : 1
Mixed
Insider-held shares
40.72M
Total on file
Bought 95.40KSold 102.90K

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Sep 25, 26
DEMARTINO EMILEE F
Officer
STOCK 12.77K $0 Direct
Sep 18, 26
ADCOCK MARY ELLEN
Officer
CONVERSION 48.81K $1.74M Direct
Sep 18, 26
ADCOCK MARY ELLEN
Officer
SELL 72.90K $4.43M Direct
Jul 15, 26
HOGUET KAREN M
Director
STOCK 3.66K $0 Direct
Jul 15, 26
SARGENT RONALD L
Director
STOCK 7.92K $0 Direct
Jul 15, 26
AUFREITER, NORA ANNE
Director
STOCK 3.66K $0 Direct
Jul 15, 26
SOURRY KNOX JUDITH AMANDA
Director
STOCK 3.66K $0 Direct
Jul 15, 26
VEMURI ASHOK
Director
STOCK 3.66K $0 Direct
Jul 15, 26
BROWN KEVIN M
Director
STOCK 3.66K $0 Direct
Jul 15, 26
BUTIER MITCHELL R
Director
STOCK 3.66K $0 Direct
Jul 15, 26
SUTTON MARK S
Director
STOCK 3.66K $0 Direct
Jul 14, 26
COSSET YAEL
Officer
SELL 30.00K $1.76M Direct
Jun 25, 26
BUTIER MITCHELL R
Director
STOCK 289 $0 Direct
Mar 12, 26
JABBAR VALERIE L
Officer
STOCK 13.14K $0 Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
ADCOCK MARY ELLEN
Officer 175.23K Conversion of Exercise of derivative security
AITKEN STUART W
Officer 220.54K Conversion of Exercise of derivative security
ARREAGA GABRIEL
Officer 75.06K Stock Award(Grant)
COSSET YAEL
Officer 127.87K Sale
JABBAR VALERIE L
Officer 88.67K Stock Award(Grant)
KIMBALL KENNETH C.
Officer 127.11K Conversion of Exercise of derivative security
MASSA TIMOTHY A
Officer 250.31K Stock Award(Grant)
MOORE CLYDE R
Director 85.85K Sale
SARGENT RONALD L
Director 262.91K Stock Award(Grant)
WHEATLEY CHRISTINE STRICK
Officer 97.74K Sale

Fundamentals

TTM · reported
Market cap$34.50B
Enterprise value$56.98B
Revenue (TTM)$149.33B
Gross profit$35.69B
EBITDA$8.04B
Net income$1.08B
EPS (TTM)$1.79
Free cash flow$2.54B
Total cash$1.68B
Total debt$24.16B
Book value / share$9.80
Shares outstanding590.59M
Float587.88M
Short % of float5.04%
Dividend yield2.65%
Beta (5Y)0.35

Valuation & profitability ratios

Account required
Trailing P/E32.63
Forward P/E10.60
PEG ratio0.56
Price / sales—
Price / book5.96
EV / revenue0.38
EV / EBITDA7.09
Gross margin23.90%
Operating margin2.98%
Profit margin0.73%
Return on equity14.44%
Return on assets5.80%
Debt / equity413.24
Current ratio0.70
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Financial statements

As reported · 4 years · 5 quarters
Blank means not reported, not zero
Line item2026202520242023YoY
Total revenue $147.64B$147.12B$150.04B$148.26B +0.4%
Operating revenue $147.64B$147.12B$150.04B$148.26B +0.4%
Cost of revenue $113.24B$113.72B$116.67B$116.48B -0.4%
Gross profit $34.40B$33.40B$33.36B$31.78B +3.0%
Selling, general & admin $872.00M$877.00M$891.00M$839.00M -0.6%
Total operating expense $32.51B$29.55B$30.27B$27.65B +10.0%
Operating income $1.89B$3.85B$3.10B$4.13B -50.9%
Net interest income -$639.00M-$450.00M-$441.00M-$535.00M -42.0%
Pre-tax income $1.20B$3.34B$2.84B$2.90B -64.1%
Tax provision $176.00M$670.00M$667.00M$653.00M -73.7%
Net income $1.02B$2.67B$2.16B$2.24B -61.9%
Net income to common $1.01B$2.65B$2.15B$2.22B -61.9%
Basic EPS 1.553.702.993.10 -58.1%
Diluted EPS 1.543.672.963.06 -58.0%
EBIT $1.84B$3.79B$3.28B$3.44B -51.5%
EBITDA $5.76B$7.64B$7.03B$7.02B -24.6%
Basic shares 652.00M715.00M718.00M718.00M -8.8%
Diluted shares 655.00M720.00M725.00M727.00M -9.0%

Options analytics

Account required
Put / call volume
1.37
Put-heavy session
Put / call open interest
0.10
Positioning, not flow
Max pain
59.00
+1.0% from spot
ATM implied vol
35.9%
Nearest strike to spot
Skew (10% OTM)
+101.6%
Puts bid over calls
Call volume
402
Contracts, this expiry
Put volume
550
Contracts, this expiry
Heaviest call OI
61.00
9.28K contracts
Heaviest put OI
59.00
752 contracts

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
Jul 2026 1.051.09 +3.6%
Apr 2026 1.591.58 -0.8%
Jan 2026 1.201.28 +6.5%
Oct 2025 1.031.05 +1.7%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter 1.16 19 $34.56B +2.1%
Next quarter 1.35 19 $35.44B +2.1%
Current year 5.19 23 $150.74B +2.1%
Next year 5.51 23 $152.40B +1.1%

Analyst targets & ownership

Account required
Mean target$68.14
High target$85.00
Low target$57.00
Implied upside16.59%
Analyst count22
ConsensusBUY
Strong buy / Buy0 / 12
Hold12
Sell / Strong sell0 / 0
Held by insiders6.89%
Held by institutions85.50%
Institutions holding1.77K
Free account required

Price targets, consensus spread, insider and institutional ownership.

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
59.01
-0.96% from price
SMA 20
59.26
-1.44% from price
SMA 50
58.22
+0.33% from price
SMA 100
59.62
-1.98% from price
SMA 200
63.47
-7.97% from price
EMA 12
59.06
-1.05% from price
EMA 26
58.90
-0.78% from price
EMA 50
58.90
-0.78% from price
RSI (14)
47.8
Neutral
MACD (12,26,9)
0.16
Hist -0.15
ATR (14)
1.40
2.40% of price
Realised vol 30D
27.1%
Annualised
Bollinger upper
62.08
20, 2σ
Bollinger lower
56.45
20, 2σ
50 / 200 cross
Death
58.22 vs 63.47
Trend bias
Below 200
-7.97%

Options chain

Account required
Expiry
Spot 58.44
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

Risk profile

Daily returns · 1Y window
Beta vs SPY
-0.60
Less volatile than market
Correlation to SPY
-0.27
Largely independent
Realised vol 30D
27.1%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-26.5%
Peak to trough
Max drawdown 5Y
-31.7%
Peak to trough
ATR 14
1.40
2.40% of price
Beta (reported)
0.35
5Y monthly, from filing

Short interest

Semi-monthly exchange report · lags by ~2 weeks
Shares short
29.65M
Prior 27.70M
Change vs prior
+7.0%
Shorts adding
% of float
5.04%
Normal
% of shares out
5.02%
Against total outstanding
Days to cover
4.4
Liquid
Float
587.88M
Freely tradeable shares

Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.

Rating changes

358 on file
DateFirm ActionFromTo
Sep 15, 26 Guggenheim MAINTAINED Buy Buy
Sep 14, 26 Telsey Advisory Group MAINTAINED Outperform Outperform
Sep 14, 26 Evercore ISI Group MAINTAINED Outperform Outperform
Sep 1, 26 Citigroup MAINTAINED Neutral Neutral
Aug 11, 26 Evercore ISI Group MAINTAINED Outperform Outperform
Jul 7, 26 Evercore ISI Group MAINTAINED Outperform Outperform
Jul 2, 26 Guggenheim MAINTAINED Buy Buy
Jun 23, 26 Citigroup MAINTAINED Neutral Neutral
Jun 22, 26 UBS MAINTAINED Neutral Neutral
Jun 22, 26 Telsey Advisory Group MAINTAINED Outperform Outperform
Jun 22, 26 Guggenheim MAINTAINED Buy Buy
Jun 22, 26 Barclays MAINTAINED Equal-Weight Equal-Weight

Dividends & splits

Declared · from the issuer
Forward rate$1.56 / yr
Forward yield2.65%
5-year avg yield2.00%
Payout ratio77.78%
Ex-dividend dateNov 16, 2026
Next pay dateDec 1, 2026
Last split2:1
Split dateJul 14, 2015

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.