HNST

The Honest Company, Inc.
NasdaqGSUSDEQUITY Consumer Defensive DELAYED
Last price
5.01
▼ 0.14 (2.69%)
MARKET · —

Price

1D — H — L — Range — Vol —
Drag pan · Pinch zoom · Hold crosshair · pick a tool then drag to draw
Open
5.15
Prev close
5.15
Day high
5.21
Day low
5.02
Volume
1.47M
Market cap
$539.64M
P/E (TTM)
—
52W range
2.07 – 6.01

Day trading desk

Current session · delayed
Gap from prior close
-0.01%
Prior close 5.15
VWAP
5.06
-1.05% from price
Relative volume
1.12×
Normal
Session range
3.99%
5.01 – 5.21
Position in range
1%
Near session low
ATR (14D)
0.18
3.59% of price
Prior day high
5.20
PDH
Prior day low
5.09
PDL
Bid / ask spread
—
Quote not published
Session volume
2.44M
Avg 2.17M

VWAP and the session figures are computed from the delayed intraday series on this page, so they lag the live tape and will not match a broker's real-time VWAP exactly. Turn on Prior day H/L/C, Opening range and Volume profile in the chart's Studies menu to see these levels drawn on price.

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
-3.45% -5.4%
1M
-15.46% -16.6%
3M
+28.97% +24.5%
6M
+82.91% +64.7%
YTD
+94.96% +80.7%
1Y
+37.06% +20.6%
3Y
+299.21% +217.0%
5Y
— —

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Unusual options activity

Account required
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Free account

5 more panels on HNST open with an account.

Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.

Insider net activity

6m · Form 4 rollup
Net shares
+438.86K
Net buying
Buy transactions
13
1.08M shares
Sell transactions
20
636.32K shares
Net transactions
+33
Buys less sells
Sell : buy shares
0.6 : 1
Mixed
Insider-held shares
15.51M
Total on file
Bought 1.08MSold 636.32K

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Sep 14, 26
STERNWEIS THOMAS
Officer
SELL 25.00K $137.00K Direct
Aug 21, 26
VON KUNSSBERG ETIENNE
Officer
SELL 7.20K $35.99K Direct
Aug 20, 26
VERNON CARLA
Chief Executive Officer
STOCK 362.07K $0 Direct
Aug 20, 26
MAYLE JONATHAN
Officer
STOCK 105.80K $0 Direct
Aug 20, 26
VON KUNSSBERG ETIENNE
Officer
STOCK 105.80K $0 Direct
Aug 20, 26
SHEEHEY BRENDAN
General Counsel
STOCK 105.80K $0 Direct
Aug 20, 26
SHEEHEY BRENDAN
General Counsel
SELL 9.66K $48.22K Direct
Aug 20, 26
VERNON CARLA
Chief Executive Officer
SELL 117.89K $588.29K Direct
Aug 20, 26
BALL DORRIA L.
Officer
SELL 6.81K $33.99K Direct
Aug 20, 26
STERNWEIS THOMAS
Officer
SELL 6.40K $31.95K Direct
Aug 20, 26
MAYLE JONATHAN
Officer
SELL 6.16K $30.74K Direct
Aug 20, 26
BRUCE CURTISS JAMES III
Chief Operating Officer
SELL 3.13K $15.61K Direct
Aug 11, 26
TURNER ANDREA
Director
SELL 64.30K $338.07K Direct
Aug 10, 26
MAYLE JONATHAN
Officer
SELL 79.00K $412.38K Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
BARTON KATHERINE E
Officer 858.65K Sale
BRUCE CURTISS JAMES III
Chief Operating Officer 582.99K Sale
HARTUNG JACK
Director 444.04K Stock Award(Grant)
LORETTA DAVID
Chief Financial Officer 883.15K Sale
MAYLE JONATHAN
Officer 469.79K Stock Award(Grant)
SHEEHEY BRENDAN
General Counsel 812.02K Stock Award(Grant)
STERNWEIS THOMAS
Officer 429.39K Sale
VERNON CARLA
Chief Executive Officer 4.19M Stock Award(Grant)
WARREN JESSICA
Director 5.50M Stock Award(Grant)
WINCHELL STEPHEN
Officer 483.29K Sale

Fundamentals

TTM · reported
Market cap$539.64M
Enterprise value$443.25M
Revenue (TTM)$342.01M
Gross profit$137.28M
EBITDA$7.83M
Net income$-12.16M
EPS (TTM)$-0.11
Free cash flow$72.74M
Total cash$105.90M
Total debt$9.51M
Book value / share$1.53
Shares outstanding107.28M
Float96.61M
Short % of float10.86%
Dividend yield0.00%
Beta (5Y)2.32

Valuation & profitability ratios

Account required
Trailing P/E—
Forward P/E42.95
PEG ratio—
Price / sales—
Price / book3.29
EV / revenue1.30
EV / EBITDA56.58
Gross margin40.14%
Operating margin4.86%
Profit margin-3.56%
Return on equity-6.87%
Return on assets1.34%
Debt / equity5.69
Current ratio3.94
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Financial statements

As reported · 5 years · 6 quarters
Blank means not reported, not zero
Line item2025202420232022YoY
Total revenue $371.32M$378.34M$344.37M$313.65M -1.9%
Operating revenue $371.32M$378.34M$344.37M$313.65M -1.9%
Cost of revenue $247.56M$233.68M$243.83M$221.34M +5.9%
Gross profit $123.75M$144.66M$100.53M$92.31M -14.4%
Research & development $7.35M$6.85M$6.21M$7.00M +7.2%
Selling, general & admin $130.71M$144.14M$131.02M$135.10M -9.3%
Total operating expense $138.06M$150.99M$137.24M$142.09M -8.6%
Operating income -$14.30M-$6.33M-$36.70M-$49.78M -125.9%
Net interest income $2.40M$508.00K-$254.00K$871.00K +373.0%
Pre-tax income -$15.48M-$6.05M-$39.16M-$48.91M -155.9%
Tax provision $204.00K$75.00K$75.00K$110.00K +172.0%
Net income -$15.69M-$6.12M-$39.24M-$49.02M -156.1%
Net income to common -$15.69M-$6.12M-$39.24M-$49.02M -156.1%
Basic EPS -0.14-0.06-0.42-0.53 -133.3%
Diluted EPS -0.14-0.06-0.42-0.53 -133.3%
EBIT -$14.30M-$6.33M-$36.70M-$49.78M -125.9%
EBITDA -$4.75M$2.96M-$27.71M-$40.85M -260.8%
Basic shares 111.21M100.25M94.52M92.20M +10.9%
Diluted shares 111.21M100.25M94.52M92.20M +10.9%

Options analytics

Account required
Put / call volume
0.15
Call-heavy session
Put / call open interest
—
Positioning, not flow
Max pain
2.50
-50.3% from spot
ATM implied vol
0.0%
Nearest strike to spot
Skew (10% OTM)
+1.6%
Puts bid over calls
Call volume
41
Contracts, this expiry
Put volume
6
Contracts, this expiry
Heaviest call OI
5.00
0 contracts
Heaviest put OI
2.50
0 contracts

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
Jun 2026 0.010.10 +619.1%
Mar 2026 0.010.01 -5.6%
Dec 2025 0.020.01 -68.9%
Sep 2025 -0.000.01 +2,158.8%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter 0.00 5 $80.79M -12.7%
Next quarter 0.01 5 $80.27M -8.8%
Current year 0.12 6 $322.57M -13.1%
Next year 0.12 6 $336.02M +4.2%

Analyst targets & ownership

Account required
Mean target$5.20
High target$5.70
Low target$5.00
Implied upside3.77%
Analyst count6
ConsensusNONE
Strong buy / Buy0 / 4
Hold2
Sell / Strong sell0 / 1
Held by insiders14.46%
Held by institutions49.26%
Institutions holding192
Free account required

Price targets, consensus spread, insider and institutional ownership.

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
5.18
-3.16% from price
SMA 20
5.28
-4.76% from price
SMA 50
5.10
-1.43% from price
SMA 100
4.36
+14.91% from price
SMA 200
3.58
+40.61% from price
EMA 12
5.19
-3.53% from price
EMA 26
5.22
-4.08% from price
EMA 50
5.02
-0.16% from price
RSI (14)
42.6
Neutral
MACD (12,26,9)
-0.03
Hist -0.06
ATR (14)
0.18
3.58% of price
Realised vol 30D
38.6%
Annualised
Bollinger upper
5.55
20, 2σ
Bollinger lower
5.01
20, 2σ
50 / 200 cross
Golden
5.10 vs 3.58
Trend bias
Above 200
+40.61%

Options chain

Account required
Expiry
Spot 5.01
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

Risk profile

Daily returns · 1Y window
Beta vs SPY
1.10
More volatile than market
Correlation to SPY
0.20
Largely independent
Realised vol 30D
38.6%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-47.1%
Peak to trough
Max drawdown 5Y
-89.1%
Peak to trough
ATR 14
0.18
3.58% of price
Beta (reported)
2.32
5Y monthly, from filing

Short interest

Semi-monthly exchange report · lags by ~2 weeks
Shares short
10.66M
Prior 9.73M
Change vs prior
+9.6%
Shorts adding
% of float
10.86%
Elevated
% of shares out
9.94%
Against total outstanding
Days to cover
4.8
Liquid
Float
96.61M
Freely tradeable shares

Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.

Rating changes

71 on file
DateFirm ActionFromTo
Aug 13, 26 Morgan Stanley MAINTAINED Equal-Weight Equal-Weight
Aug 6, 26 Telsey Advisory Group MAINTAINED Market Perform Market Perform
Aug 6, 26 B. Riley Securities MAINTAINED Buy Buy
Feb 26, 26 Telsey Advisory Group MAINTAINED Market Perform Market Perform
Feb 26, 26 Freedom Broker MAINTAINED Buy Buy
Feb 19, 26 Telsey Advisory Group MAINTAINED Market Perform Market Perform
Jan 16, 26 JP Morgan DOWNGRADE Overweight Underweight
Dec 8, 25 Freedom Broker INITIATED — Buy
Nov 19, 25 Morgan Stanley MAINTAINED Equal-Weight Equal-Weight
Nov 6, 25 Telsey Advisory Group MAINTAINED Market Perform Market Perform
Oct 30, 25 Telsey Advisory Group MAINTAINED Market Perform Market Perform
Aug 15, 25 Morgan Stanley MAINTAINED Equal-Weight Equal-Weight

Dividends & splits

Declared · from the issuer
Forward rate—
Forward yield0.00%
5-year avg yield—
Payout ratio0.00%
Ex-dividend date—
Next pay date—
Last split—
Split date—

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.