COFS

ChoiceOne Financial Services, Inc.
NasdaqCMUSDEQUITY Financial Services DELAYED
Last price
33.09
▲ 0.07 (0.21%)
MARKET · —

Price

1D — H — L — Range — Vol —
Drag pan · Pinch zoom · Hold crosshair · pick a tool then drag to draw
Open
32.70
Prev close
33.02
Day high
33.19
Day low
32.51
Volume
79.57K
Market cap
$494.88M
P/E (TTM)
9.02
52W range
26.10 – 35.40

Day trading desk

Current session · delayed
Gap from prior close
-0.97%
Prior close 33.02
VWAP
32.90
+0.58% from price
Relative volume
0.73×
Normal
Session range
2.09%
32.51 – 33.19
Position in range
85%
Near session high
ATR (14D)
0.61
1.85% of price
Prior day high
33.32
PDH
Prior day low
33.01
PDL
Bid / ask spread
—
Quote not published
Session volume
58.36K
Avg 79.69K

VWAP and the session figures are computed from the delayed intraday series on this page, so they lag the live tape and will not match a broker's real-time VWAP exactly. Turn on Prior day H/L/C, Opening range and Volume profile in the chart's Studies menu to see these levels drawn on price.

Trailing performance

Price return · vs SPY
Returnvs SPY
1W
+2.41% +0.5%
1M
-2.13% -3.6%
3M
+1.01% -2.4%
6M
+12.86% -2.1%
YTD
+12.09% -1.9%
1Y
+15.66% -0.1%
3Y
+74.53% -7.4%
5Y
— —

Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.

Unusual options activity

Account required
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
Free account required

Contracts trading at or above their open interest, ranked by notional and where the print landed.

Free account

5 more panels on COFS open with an account.

Options chains and analytics, valuation ratios, insider filings, analyst targets and ownership. No card, no trial, nothing to cancel.

Insider net activity

6m · Form 4 rollup
Net shares
0
Net selling
Buy transactions
0
0 shares
Sell transactions
0
—
Net transactions
0
Buys less sells
Sell : buy shares
—
Not enough filings
Insider-held shares
984.22K
Total on file

Insider transactions

Account required
DateInsiderAction SharesValueHeld
Jul 1, 26
ESSEX BRUCE JOHN JR.
Director
STOCK 202 $6.87K Indirect
Jul 1, 26
PAGE ROXANNE M
Director
STOCK 202 $6.87K Direct
Jul 1, 26
HICKS RANDY D
Director
STOCK 489 $16.63K Indirect
Jul 1, 26
PETTY BRIAN P
Director
STOCK 489 $16.63K Direct
Jul 1, 26
BROPHY KEITH D
Director
STOCK 345 $11.73K Indirect
Jul 1, 26
ARMOCK GREG L
Director
STOCK 489 $16.63K Indirect
Jul 1, 26
MCGINNIS BRADLEY F
Director
STOCK 489 $16.63K Direct
Jul 1, 26
BURROUGH ERIC E
Director
STOCK 489 $16.63K Direct
Jul 1, 26
MCCONNELL GREGORY A
Director
STOCK 202 $6.87K Direct
Jul 1, 26
BURNS HAROLD J
Director
STOCK 489 $16.63K Direct
Jul 1, 26
COULTER CURT E
Director
STOCK 202 $6.87K Direct
Jul 1, 26
WENDLING MICHELLE M
Director
STOCK 202 $6.87K Direct
Jul 1, 26
KRAUSE STEVEN THEODORE
Director
STOCK 489 $16.63K Indirect
Apr 30, 26
POTES KELLY J
Chief Executive Officer
STOCK 4.42K $0 Direct
What this is, and what it is not

These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.

A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.

This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.

Free account required

Officer and director trades in their own stock, straight from Form 4 filings.

Insider holders

10 reporting
NameRelationShares heldLatest
ARMOCK GREG L
Director — Stock Award(Grant)
BURROUGH ERIC E
Director 181.48K Stock Award(Grant)
ESSEX BRUCE JOHN JR.
Director — Stock Award(Grant)
HENDON JACK G
Director — Stock Award(Grant)
HICKS RANDY D
Director — Stock Award(Grant)
KRAUSE STEVEN THEODORE
Director — Stock Award(Grant)
MCCONNELL GREGORY A
Director 37.45K Stock Award(Grant)
MCGINNIS BRADLEY F
Director 29.52K Stock Award(Grant)
PETTY BRIAN P
Director 92.19K Stock Award(Grant)
POTES KELLY J
Chief Executive Officer 54.15K Stock Award(Grant)

Fundamentals

TTM · reported
Market cap$494.88M
Enterprise value$747.99M
Revenue (TTM)$169.92M
Gross profit$169.92M
EBITDA—
Net income$54.72M
EPS (TTM)$3.67
Free cash flow—
Total cash$90.18M
Total debt$344.34M
Book value / share$32.29
Shares outstanding14.96M
Float13.70M
Short % of float3.62%
Dividend yield3.51%
Beta (5Y)0.64

Valuation & profitability ratios

Account required
Trailing P/E9.02
Forward P/E8.89
PEG ratio-1.29
Price / sales—
Price / book1.02
EV / revenue4.40
EV / EBITDA—
Gross margin0.00%
Operating margin41.75%
Profit margin32.20%
Return on equity11.97%
Return on assets1.25%
Debt / equity—
Current ratio—
Free account required

Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.

Financial statements

As reported · 4 years · 6 quarters
Blank means not reported, not zero
Line item2025202420232022YoY
Total revenue $161.74M$92.44M$80.79M$81.39M +75.0%
Operating revenue $161.74M$92.44M$80.79M$81.39M +75.0%
Selling, general & admin $55.73M$35.53M$33.87M$31.88M +56.8%
Pre-tax income $34.19M$33.09M$25.57M$27.66M +3.3%
Tax provision $6.01M$6.36M$4.31M$4.02M -5.5%
Net income $28.18M$26.73M$21.26M$23.64M +5.4%
Net income to common $28.18M$26.73M$21.26M$23.64M +5.4%
Basic EPS 2.023.272.823.15 -38.2%
Diluted EPS 2.013.252.823.15 -38.2%
Basic shares 13.95M8.17M7.54M7.50M +70.7%
Diluted shares 14.02M8.22M7.54M7.50M +70.5%

Options analytics

Account required
Put / call volume
—
—
Put / call open interest
—
Positioning, not flow
Max pain
—
—
ATM implied vol
—
Nearest strike to spot
Skew (10% OTM)
—
—
Call volume
0
Contracts, this expiry
Put volume
0
Contracts, this expiry
Heaviest call OI
—
—
Heaviest put OI
—
—

Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.

Free account required

Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.

Earnings

History & consensus estimates
Reported vs expected · EPS
QuarterEst.ActualSurprise
Jun 2026 0.880.83 -5.7%
Mar 2026 0.850.91 +7.5%
Dec 2025 0.900.92 +1.8%
Sep 2025 0.860.97 +12.8%
Forward consensus
PeriodEPSAnalystsRevenueGrowth
Current quarter 0.93 3 $44.50M -0.5%
Next quarter 0.93 3 $44.85M +4.5%
Current year 3.67 3 $174.85M +8.1%
Next year 3.72 3 $181.35M +3.7%

Analyst targets & ownership

Account required
Mean target$37.00
High target$38.00
Low target$35.00
Implied upside11.82%
Analyst count3
ConsensusBUY
Strong buy / Buy0 / 2
Hold1
Sell / Strong sell0 / 0
Held by insiders6.58%
Held by institutions48.51%
Institutions holding175
Free account required

Price targets, consensus spread, insider and institutional ownership.

Moving averages & technicals

Computed from 2Y daily closes
SMA 10
32.91
+0.54% from price
SMA 20
33.17
-0.24% from price
SMA 50
33.57
-1.43% from price
SMA 100
33.07
+0.07% from price
SMA 200
31.17
+6.16% from price
EMA 12
33.01
+0.24% from price
EMA 26
33.18
-0.28% from price
EMA 50
33.24
-0.46% from price
RSI (14)
48.3
Neutral
MACD (12,26,9)
-0.17
Hist 0.03
ATR (14)
0.61
1.85% of price
Realised vol 30D
14.6%
Annualised
Bollinger upper
34.14
20, 2σ
Bollinger lower
32.20
20, 2σ
50 / 200 cross
Golden
33.57 vs 31.17
Trend bias
Above 200
+6.16%

Options chain

Account required
Expiry
Spot 33.09
Calls
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Puts
StrikeLastBidAskVolOIIV
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
000.000.000.000.00000.0%
Free account required

Every listed expiry, both sides of the book, with volume, open interest and implied volatility.

Risk profile

Daily returns · 1Y window
Beta vs SPY
0.51
Less volatile than market
Correlation to SPY
0.24
Largely independent
Realised vol 30D
14.6%
Annualised
Market vol 1Y
13.0%
SPY, annualised
Max drawdown 1Y
-16.2%
Peak to trough
Max drawdown 5Y
-44.0%
Peak to trough
ATR 14
0.61
1.85% of price
Beta (reported)
0.64
5Y monthly, from filing

Short interest

Semi-monthly exchange report · lags by ~2 weeks
Shares short
516.96K
Prior 394.55K
Change vs prior
+31.0%
Shorts adding
% of float
3.62%
Normal
% of shares out
3.46%
Against total outstanding
Days to cover
7.3
Crowded exit
Float
13.70M
Freely tradeable shares

Exchanges publish short interest twice a month with a settlement lag, so this is roughly two weeks behind. Days to cover divides shares short by average daily volume — it estimates how long covering would take, not whether it will happen.

Rating changes

8 on file
DateFirm ActionFromTo
Jul 28, 26 DA Davidson MAINTAINED Buy Buy
Apr 27, 26 DA Davidson MAINTAINED Buy Buy
Feb 3, 26 DA Davidson MAINTAINED Buy Buy
Jan 7, 26 Hovde Group DOWNGRADE Outperform Market Perform
Mar 3, 25 Janney Montgomery Scott UPGRADE Neutral Buy
Jan 27, 25 DA Davidson MAINTAINED Buy Buy
Oct 18, 24 DA Davidson INITIATED — Buy
Sep 27, 23 Janney Montgomery Scott INITIATED — Neutral

Dividends & splits

Declared · from the issuer
Forward rate$1.16 / yr
Forward yield3.51%
5-year avg yield3.88%
Payout ratio31.34%
Ex-dividend dateSep 15, 2026
Next pay dateSep 30, 2026
Last split105:100
Split dateMay 9, 2018

PRIVATE STRATEGY · BY QUALIFICATION

The same data. A different seat.

The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.