BZUN
Baozun Inc.
NasdaqGSUSDEQUITY
Consumer Cyclical
DELAYED
Last price
2.84
▲ 0.04 (1.43%)
MARKET · —
Price
Open
2.89
Prev close
2.80
Day high
2.90
Day low
2.84
Volume
133.04K
Market cap
$165.12M
P/E (TTM)
—
52W range
2.07 – 4.88
Trailing performance
Returnvs SPY
1W
+0.35%
+1.7%
1M
+15.45%
+11.7%
3M
+10.51%
+7.4%
6M
+2.90%
-8.2%
YTD
+6.77%
-5.5%
1Y
+1.79%
-18.2%
3Y
-29.53%
-103.7%
5Y
—
—
Price return only. Dividends are not reinvested, so total return on a dividend payer will be higher than shown.
Fundamentals
Market cap$165.12M
Enterprise value$1.05B
Revenue (TTM)$10.26B
Gross profit$5.23B
EBITDA$281.23M
Net income$-186.48M
EPS (TTM)$-0.48
Free cash flow—
Total cash$2.85B
Total debt$1.88B
Book value / share$9.28
Shares outstanding53.71M
Float41.65M
Short % of float1.39%
Dividend yield—
Beta (5Y)0.51
Valuation & profitability ratios
Trailing P/E—
Forward P/E3.87
PEG ratio0.06
Price / sales—
Price / book0.31
EV / revenue0.10
EV / EBITDA3.73
Gross margin51.00%
Operating margin0.01%
Profit margin-1.82%
Return on equity-2.31%
Return on assets0.42%
Debt / equity34.37
Current ratio1.82
Fourteen ratios including P/E, PEG, EV/EBITDA, margins and return on equity.
Financial statements
| Line item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Total revenue | $9.95B | $9.42B | $8.81B | $8.40B |
| Cost of revenue | $0 | $0 | $0 | $0 |
| Gross profit | $0 | $0 | $0 | $0 |
| R&D | — | — | — | — |
| SG&A | — | — | — | — |
| Operating income | — | — | — | — |
| Pre-tax income | — | — | — | — |
| Tax provision | $0 | $0 | $0 | $0 |
| Net income | -$242.10M | -$185.20M | -$278.42M | -$653.29M |
| EBIT | $0 | $0 | $0 | $0 |
| Line item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Cash & equivalents | — | — | — | — |
| Short-term investments | — | — | — | — |
| Net receivables | — | — | — | — |
| Inventory | — | — | — | — |
| Total current assets | — | — | — | — |
| Total assets | — | — | — | — |
| Total current liabilities | — | — | — | — |
| Long-term debt | — | — | — | — |
| Total liabilities | — | — | — | — |
| Retained earnings | — | — | — | — |
| Shareholder equity | — | — | — | — |
| Line item | 2025 | 2024 | 2023 | 2022 |
|---|---|---|---|---|
| Net income | -$242.10M | -$185.20M | -$278.42M | -$653.29M |
| Depreciation | — | — | — | — |
| Change in working capital | — | — | — | — |
| Operating cash flow | — | — | — | — |
| Capital expenditure | — | — | — | — |
| Investing cash flow | — | — | — | — |
| Dividends paid | — | — | — | — |
| Buybacks | — | — | — | — |
| Financing cash flow | — | — | — | — |
| Net change in cash | — | — | — | — |
Earnings
Forward consensus
| Period | EPS | Analysts | Revenue | Growth |
|---|---|---|---|---|
| Current quarter | — | — | $2.77B | +8.5% |
| Next quarter | — | — | $0 | — |
| Current year | 3.13 | 5 | $10.61B | +6.7% |
| Next year | 4.94 | 5 | $11.32B | +6.7% |
Analyst targets & ownership
Mean target$4.25
High target$6.13
Low target$2.72
Implied upside49.54%
Analyst count7
ConsensusNONE
Strong buy / Buy0 / 5
Hold2
Sell / Strong sell0 / 0
Held by insiders0.00%
Held by institutions26.65%
Institutions holding87
Price targets, consensus spread, insider and institutional ownership.
Insider net activity
Net shares
0
Net selling
Buy transactions
0
0 shares
Sell transactions
0
—
Net transactions
0
Buys less sells
Sell : buy shares
—
Not enough filings
Insider-held shares
0
Total on file
Insider transactions
| Date | Insider | Action | Shares | Value | Held |
|---|---|---|---|---|---|
| Jun 30, 26 | YE CHANGQING Director |
— | 17.27K | — | Direct |
| Jun 24, 26 | WU JUNHUA Officer and Director |
BUY | 29.00K | $82.65K | Direct |
| Jun 22, 26 | QIU WENBIN VINCENT Chief Executive Officer |
BUY | 10.00K | $28.10K | Indirect |
| Jun 18, 26 | QIU WENBIN VINCENT Chief Executive Officer |
BUY | 20.00K | $56.00K | Indirect |
| Jun 17, 26 | WU JUNHUA Officer and Director |
BUY | 18.50K | $52.54K | Direct |
| Jun 16, 26 | QIU WENBIN VINCENT Chief Executive Officer |
BUY | 20.00K | $55.10K | Indirect |
| Jun 12, 26 | QIU WENBIN VINCENT Chief Executive Officer |
BUY | 20.00K | $53.90K | Indirect |
| Jun 11, 26 | WU JUNHUA Officer and Director |
BUY | 18.00K | $48.42K | Direct |
| Jun 10, 26 | QIU WENBIN VINCENT Chief Executive Officer |
BUY | 20.00K | $53.60K | Indirect |
| Jun 8, 26 | QIU WENBIN VINCENT Chief Executive Officer |
BUY | 20.00K | $54.20K | Indirect |
| Jun 4, 26 | QIU WENBIN VINCENT Chief Executive Officer |
BUY | 20.00K | $53.00K | Indirect |
| Jun 2, 26 | QIU WENBIN VINCENT Chief Executive Officer |
BUY | 20.00K | $54.20K | Indirect |
| Jun 1, 26 | WU JUNHUA Officer and Director |
BUY | 20.00K | $54.00K | Direct |
| May 29, 26 | QIU WENBIN VINCENT Chief Executive Officer |
BUY | 20.00K | $51.30K | Indirect |
What this is, and what it is not
These are SEC Form 4 filings — officers, directors and 10% owners reporting their own trades in the company's stock. Filing is due within two business days of the transaction, so this lags reality by days, and the provider adds its own lag on top.
A sale is not automatically bearish. Executives sell on scheduled 10b5-1 plans, to cover tax on vesting equity, and to diversify. Purchases with cash are generally the more informative signal, and they are far rarer.
This does not include congressional or senate trading. That comes from STOCK Act disclosures filed with the Senate eFD system and the House Clerk, which this data source does not carry.
Officer and director trades in their own stock, straight from Form 4 filings.
Insider holders
| Name | Relation | Shares held | Latest |
|---|---|---|---|
QIU WENBIN VINCENT |
Chief Executive Officer | — | Purchase |
WU JUNHUA |
Officer and Director | 253.77K | Purchase |
YE CHANGQING |
Director | 17.27K | Conversion of Exercise of derivative security |
Moving averages & technicals
SMA 10
2.83
+0.19% from price
SMA 20
2.89
-1.79% from price
SMA 50
2.79
+1.94% from price
SMA 100
2.73
+4.07% from price
SMA 200
2.72
+4.37% from price
EMA 12
2.83
+0.27% from price
EMA 26
2.82
+0.72% from price
EMA 50
2.78
+1.99% from price
RSI (14)
51.4
Neutral
MACD (12,26,9)
0.01
Hist -0.02
ATR (14)
0.11
3.86% of price
Realised vol 30D
54.0%
Annualised
Bollinger upper
3.07
20, 2σ
Bollinger lower
2.72
20, 2σ
50 / 200 cross
Golden
2.79 vs 2.72
Trend bias
Above 200
+4.37%
Risk profile
Beta vs SPY
1.24
More volatile than market
Correlation to SPY
0.27
Largely independent
Realised vol 30D
54.0%
Annualised
Market vol 1Y
12.9%
SPY, annualised
Max drawdown 1Y
-56.1%
Peak to trough
Max drawdown 5Y
-91.9%
Peak to trough
ATR 14
0.11
3.86% of price
Beta (reported)
0.51
5Y monthly, from filing
Unusual options activity
Nothing crossed the thresholds in the expiries we scanned.
That is the normal state — most contracts trade well inside their existing open interest.
That is the normal state — most contracts trade well inside their existing open interest.
Contracts trading at or above their open interest, ranked by notional and where the print landed.
Options analytics
Put / call volume
80.00
Put-heavy session
Put / call open interest
26.67
Positioning, not flow
Max pain
2.50
-12.0% from spot
ATM implied vol
92.2%
Nearest strike to spot
Skew (10% OTM)
-13.3%
Calls bid over puts
Call volume
1
Contracts, this expiry
Put volume
80
Contracts, this expiry
Heaviest call OI
2.50
9 contracts
Heaviest put OI
2.50
240 contracts
Max pain is the strike at which the largest dollar value of open contracts expires worthless. It describes current positioning; it is not a forecast and it moves as open interest changes.
Put/call ratios, max pain, implied volatility skew and where open interest is concentrated.
Options chain
Calls
| Strike | Last | Bid | Ask | Vol | OI | IV |
|---|---|---|---|---|---|---|
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
Puts
| Strike | Last | Bid | Ask | Vol | OI | IV |
|---|---|---|---|---|---|---|
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
| 000.00 | 0.00 | 0.00 | 0.00 | 0 | 0 | 0.0% |
Every listed expiry, both sides of the book, with volume, open interest and implied volatility.
Headlines
Baozun to Announce Second Quarter 2026 Unaudited Financial Results on August 27, 2026
PR Newswire · 9d ago
Asian Equities Traded in the US as American Depositary Receipts Edge Higher in Monday Trading
MT Newswires · 19d ago
Asian Equities Traded in the US as American Depositary Receipts Surge in Thursday Trading
MT Newswires · 23d ago
Asian Equities Traded in the US as American Depositary Receipts Rise in Monday Trading
MT Newswires · 26d ago
Baozun Announces Results of Annual General Meeting of Shareholders
PR Newswire · 67d ago
Asian Equities Traded in the US as American Depositary Receipts Open Week Higher in Monday Trading
MT Newswires · 75d ago
Insider Spends CN¥54k Buying More Shares In Baozun
Simply Wall St. · 76d ago
Top Penny Stocks To Watch In June 2026
Simply Wall St. · 81d ago
PRIVATE STRATEGY · BY QUALIFICATION
The same data. A different seat.
The research you are reading is the input layer for a discretionary options program we run for a small number of qualified investors. Minimum $1,000,000.